5 Tips for Branding Your Value Program for Ultimate Impact

Giving your Value Management Program a 'brand name' helps to communicate and reinforce its importance as a strategic initiative. In this roundtable discussion, Joanne Moretti, DecisionLink CMO, shares 5 tips for branding your value program to create the ultimate impact.
To learn more about value management or about branding your value management program, download our eBook "Unleashing Customer Value."
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