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DecisionLink Blog
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DecisionLink Blog

Predicting the Power of Value in 2022

By DecisionLink | Jan 13, 2022 | 0 Comments

In 2020 and 2021, we gathered panels of top CROs and organizational leaders to discuss the current SaaS landscape and make industry-informed predictions about what is to come. One thing has been consistent—the sales landscape is always evolving and changing to optimize the customer and business experience. Our panel of influential leaders and visionaries are

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Understanding the Importance of Sales Teams being Equipped to Connect with Customers Successfully

By DecisionLink | Jan 10, 2022 | 0 Comments

Professionals are looking for different ways to be innovative while still keeping their company values a priority. With the way companies are trying to please their customers, standing out from your competitors can be a challenge. In the business world you must adapt to change, whether it’s with a new product, marketing strategy, or gaining

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A Deep Dive into the Customer Value Proposition Map & Understanding the Canvas

By Doug Walker | Jan 7, 2022 | 0 Comments

You know that defining and solidifying your unique value proposition gives you an essential foundation to stand out among your competitors. But simply knowing the overall concept of a unique value proposition doesn’t mean you’re ready to jump in and start creating one for your business. Working through various steps with a customer value proposition

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7 Steps to a Better B2B Customer Value Proposition Strategy

By DecisionLink | Jan 7, 2022 | 0 Comments

Defining and creating a comprehensive customer value proposition strategy is a crucial step in creating an efficient and successful marketing and sales plan.  Your customer value proposition answers the most important question buyers have: why should they do business with you? What Is B2B Customer Value Proposition? A B2B customer value proposition (CVP) communicates the unique

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Customer Lifetime Value: The SaaS North Star

By Stephan Liozu, Ph.D. | Jan 6, 2022 | 0 Comments

In the digital age, there are metrics and KPIs that are tremendously important to any business. I could provide a list of them, but they are readily available on the Internet. In the SaaS business in particular, customer lifetime value is by far the most critical one. And the term itself contains the words that

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CROs Must Choose CVM Technology with Three Goals in Mind

By Stephan Liozu, Ph.D. | Dec 20, 2021 | 0 Comments

CROs are the drivers of the growth engine. They need great technologies to enable their teams and must ensure their technology are embraced and adopted by other CROs. They are both the target and the adopter/executor in the SaaS world. We see three primary goals of focus on for CROs to be successful in the

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Understanding How to Strategically Communicate with Prospects…Without Overwhelming Them

By DecisionLink | Dec 20, 2021 | 0 Comments

Communicating with prospects can be a learning experience for a sales representative and the prospect. Don’t be the representative who sticks to their same cliche sales technique. Be different and actually figure out how to talk to your prospects and build relationships with them. Of course, talking about yourself and what you have to offer

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How MarTech is Changing the Way Customers Perceive Their Experience with a Product or Service

By DecisionLink | Dec 13, 2021 | 0 Comments

With all the continuing changes happening in the world, there are soon going to be changes in the way customers perceive their experience. Customers are wanting more from companies in regards to what they can offer. MarTech is marketing technology that is a range of software and tools to achieve marketing and sales objectives. The

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How to Successfully Execute Personalizing Customer Experience in 2022

By DecisionLink | Dec 6, 2021 | 0 Comments

Personalizing the customer experience is about catering to your customers and understanding all of the elements they need to be successful with the product or service being offered. Customers have the luxury of clicking a button and just buying a product. When that happens they are not getting a personalized experience when it comes to

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5 Disruptive Trends Impacting the CRO Role Today

By Stephan Liozu, Ph.D. | Dec 6, 2021 | 0 Comments

Disruption is all around us. The past two years have been a rollercoaster ride, and the future is predicted to be even more unpredictable. The crisis has challenged fragile supply chains, complex organizational structures, and the selling operating model across many sectors. Although the worst might be behind us, sales and marketing leaders must redesign

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