DecisionLink Blog

The 80/20 Rule in Sales Persists

By DecisionLink | Nov 19, 2020 | 0 Comments

Those of us who have been researching, advising on, managing B2B sales for many years know this statistic almost as a constant – the 80/20 rule. The rule quite simply states: 20% of the sales team brings in 80% of the company’s business, the rest will struggle to meet their quotas. In a recent study, … Read more

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“Are we there yet?”

By DecisionLink | Nov 11, 2020 | 0 Comments

By David Brock David Brock is the Author of “Sales Manager Survival Guide,” CEO of Partners in EXCELLENCE and is a ruthless pragmatist. View David’s original post and read more of his work on his blog, Partners in EXCELLENCE, here. —- Recently, I was on a road trip. I knew where I needed to end … Read more

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The Chief Revenue Officer in 2021 and the Pendulum Swing

By DecisionLink | Oct 13, 2020 | 0 Comments

As a former Chief Revenue Officer, with responsibilities for the Canadian subsidiary of CA technologies, I had oversight over all go-to-market activities; specifically these included: field marketing, sales (including all indirect channels) and customer relationship management, with a dotted line reporting coming in from professional services.  My primary goals always centred around three key pillars, … Read more

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In Memory of Jake Berryhill, From His Friends and Colleagues

By DecisionLink | Oct 12, 2020 | 0 Comments

There are not enough words to express the loss and sadness we feel over the death of our dear friend and colleague, Jake Berryhill. The news of his passing changed each of our lives and the hole his death leaves in our hearts is insurmountable. As we reflect on the precious time that we were … Read more

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Don’t Get Distracted by What You Sell!

By DecisionLink | Sep 21, 2020 | 0 Comments

By David Brock David Brock is the Author of “Sales Manager Survival Guide,” CEO of Partners in EXCELLENCE and is a ruthless pragmatist. View David’s original post and read more of his work on his blog, Partners in EXCELLENCE, here. —— I was having a conversation with a very good salesperson. We were speaking about … Read more

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Your Value Proposition Must Be More Valuable Now!

By DecisionLink | Aug 27, 2020 | 0 Comments

David Brock David Brock is the Author of “Sales Manager Survival Guide,” CEO of Partners in EXCELLENCE and is a ruthless pragmatist. View David’s original post and read more of his work on his blog, Partners in EXCELLENCE, here. —- Creating value with our customers has never been more important than it is now. Our … Read more

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Do you Have Blind Spots in Your Renewal Strategy?

By DecisionLink | Aug 25, 2020 | 0 Comments

By Peter O’Neill, Independent B2B Marketing Analyst This new decade will see a dramatic increase in the deployment of Customer Success programs. Success – not Service – meaning businesses being proactive about their customers’ projects, as opposed to being merely reactive to customers with problems, like submitting support tickets, sending emails, or complaining on social … Read more

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Value Heroics: Bob Caravella – From Hero in a Major Deal to Hero to the Organization

By DecisionLink | Aug 12, 2020 | 0 Comments

Value Hero: Bob Caravella One day in May 2005, I received an urgent phone call from a Mercury Regional Sales VP asking that I fly to Dallas for a meeting the next day with the Southwestern Bell Corporation (SBC) Senior VP Operations named Rick Felts. Apparently, a deal estimated at ~$10M, which had been on … Read more

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Value Heroics: Kyle Vanderzanden and Tim Franklin – Value Heroes Who Proved that Leaning In to Transformation Pays Dividends

By DecisionLink | Aug 4, 2020 | 0 Comments

Value Heroes: Kyle Vanderzanden and Tim Franklin Nominated by: Josh Lankford Ten days after first being introduced to a new process and capability for discussing value with their customers, Tim and Kyle leaned into their new processes and tools and used the approach to reshape their engagement at a very significant prospect. As a result … Read more

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Value Heroics: Laurie Schrager – A Hero Who Knows That Transforming with Value Can Move Mountains

By DecisionLink | Jul 27, 2020 | 0 Comments

Value Hero: Laurie Schrager, VP, Global Revenue Operations, Enablement & Education, Tealium At Tealium, we are in the middle of implementing a new enterprise-wide program that we’ve branded as the ‘Value Standard’. The program consists of training for the team in Value Selling and Value Engineering, creating new slide decks centered around the value that … Read more

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