DecisionLink Blog

Why a Solid CX Strategy Consistently Leads to a Solid Customer Retention Rate

By Tatum Sims | Jul 19, 2021 | 0 Comments

Keeping your customers satisfied is one of the few priorities that companies have. Customers drive and expert companies to do more to continuously satisfy their customer experience. Companies need to continuously take value in what customers want, need, and how they can grow positively by implementing their product or service into their everyday lives. It … Read More

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How have American-based SaaS companies responded in the “New Normal” Post-Pandemic? Lessons Learned to Prepare for the Future

By Tatum Sims | Jul 12, 2021 | 0 Comments

COVID-19 has taken away our “normal” life that once was. Now, the world is trying to transition into the “new normal”, where the rate of technological advances has sped up tremendously, and where we as people think twice about social interactions and personal space. Having to almost fully change how business is done in the … Read More

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Value Selling – the Only way to Close in the Digital Age

By Joanne Moretti | Jul 12, 2021 | 0 Comments

When I was a sales rep and needed a business case built, I had two incredible go-to people: Donna Borden and John Fayer. They helped me win seven and eight-figure deals. Never will I forget the City of Montreal Unicenter deal when we were up against our favorite rivals, or later on when I moved to the U.S., … Read More

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The Future of B2B Sales: From a Buyer’s Perspective Part II

By Tatum Sims | Jul 7, 2021 | 0 Comments

Closing deals, gaining relationships, and making connections are what buyers look forward to when they are considering purchasing a product or service. Sales are built up from the ground up. Businesses have to establish a trusting and reliable relationship with their customers in order for the partnership to exist year after year.  Buyers and sellers … Read More

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Understanding and Embracing the Ever Changing Customer Profile

By Tatum Sims | Jun 29, 2021 | 0 Comments

Everyone who has ever worked with the sales team in an organization knows that satisfying your customers is the number one priority, whether it’s making sure that you establish a solid relationship or gaining a sale from the customer. Today, deals and relationships are mostly accomplished. Customers understand that companies cannot change the fact that … Read More

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What to Expect from B2B Sales in the Future? From a Seller’s Perspective.

By Tatum Sims | Jun 29, 2021 | 0 Comments

In the business world, things are changing and companies are consistently having to adapt to change. Due to the 2020 global public health pandemic, B2B sales have changed significantly and will continue to change and evolve. In the world of sales, many deals and meetings are held face-to-face in order to build and maintain connections … Read More

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What’s the Secret to Closing Big Deals as an Up-and-Coming Brand?

By Tatum Sims | Jun 22, 2021 | 0 Comments
business people closing the deal graphic

Closing a deal is one of the most important aspects of a company, especially if the company is a startup. As a start-up company, each closed deal is extremely important. The relationships that are developed through a sale will last for a lifetime, and especially having important executives such as Chief Executive Officers (CEOs) and … Read More

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Customer Success is the Key to Your Organization’s Value Maturity

By DecisionLink | Jun 22, 2021 | 0 Comments
abstract graphic of a finger pointing

At the recent Gainsight Pulse conference, DecisionLink’s Sterling Cottam, Senior Director of Product & Platform Value, introduced the Customer Value Management (CVM) Maturity Model in an eye-opening lightening talk. While more and more companies realize the importance of customer value in the sales stages of their relationships, the impact of CVM at every step of … Read More

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Top Takeaways from Gainsight Pulse Everywhere

By DecisionLink | Jun 16, 2021 | 0 Comments
Gainsight Pulse graphic

DecisionLink was thrilled to be Gold Sponsors of last week’s Gainsight Pulse Everywhere conference. From incredible keynote speakers, to dynamic breakout sessions (and of course the puppy cam), the event proved to be three days of inspiring and actionable content for customer success leaders and practitioners.  We were honored to host a Pulse Unplugged session … Read More

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What Do Bounce Rates, Lead Qualification and Web Calculators Have in Common?

By DecisionLink | Jun 16, 2021 | 0 Comments
man studying value management on laptop

For marketers, keeping people on your site and engaged is an essential part of an effective lead generation strategy. Like the canary in the coal mine of days gone by, bounce rates are often the first indicator of a potential problem. If people are leaving your site quickly or are only visiting your home page, … Read More

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