Happy New Year! The year 2019 was a truly transformative year for the DecisionLink team. Isn’t it interesting that so many people talk about value or customer value without really being able to quantify it or provide data to support the concept? Isn’t it also incredible when sometimes we see that someone else has invented … Read more

By Tamara Schenk Tamara Schenk is a Research Director for CSO Insights, Sales Enablement Leader, Author & Award-Winning Keynote Speaker Using value messaging as part of a commitment to implement Customer Value Management (CVM) can help sales leaders and sales professionals achieve quarter end or year-end goals for closing business. This is part 2 of … Read more

by Tamara Schenk Tamara Schenk is a Research Director for CSO Insights, Sales Enablement Leader, Author & Award-Winning Keynote Speaker Using value messaging as part of a commitment to implement Customer Value Management (CVM) can help sales leaders and sales professionals achieve quarter end or year end goals for closing business. This is part 1 … Read more

by Bob Caravella Bob Caravella is one of the industry’s leading experts on value engineering. He built and led the business value engineering and consulting practices at Mercury Interactive and HP Software – including value model engineering and enabling the worldwide sales teams to carry on meaningful value conversations with customers. He is a member … Read more

by Bob Caravella Bob Caravella is one of the industry’s leading experts on value engineering.  He built and led the business value engineering and consulting practices at Mercury Interactive and HP Software – including value model engineering and enabling the worldwide sales teams to carry on meaningful value conversations with customers.  He is a member … Read more

John Porter and Kristina Cutter of DecisionLink recently led thought leadership discussions surrounding Customer Value Management and value selling for pre-sales leaders at the Pre-Sales Value Engineering/Pre-Sales Leadership Collective Fall Workshop on October 14, 2019. John Porter is the CTO and Co-Founder of DecisionLink. He is the visionary and pioneering technical expert creator of DecisionLink’s … Read more

A Customer Value Management (CVM) program uses metrics to ensure high levels of value are delivered to every customer based on their needs throughout the life of the relationship. Managing customer value as a practice and with an enabling application allows enterprises to treat customer value as a strategic asset and win business and retain … Read more

by John Porter, CTO and Co-Founder for DecisionLink This blog is the second in the series on why quantifying customer value is so hard.  (If you missed the first in the series you can read it here) The key topic here is understanding and audience.  One of the biggest challenges a Business Value Consultant (BVC) … Read more

Productivity Benefits for Customer Value Management:  Hard or Soft? Mark Camilleri Director of Value Engineering DecisionLink Do you position improved productivity benefits of your solutions as a hard or soft dollar savings as you work towards improving customer value management?  Most practitioners place productivity improvements in the soft bucket, however, I would argue that depending … Read more

Customer Value Management Is Key to Solving the Problem by JOHN PORTER This is the first in a series of blog posts which will cover why quantifying value is so hard. Value Engineering, in its purest form, is designed to align the value of what you sell to the opportunities that buyers have, quantitatively. The … Read more