Main
DecisionLink Blog
Main
DecisionLink Blog

Understanding the Value Chain Concept in Marketing

By DecisionLink | Oct 11, 2021 | 0 Comments
silver chain on blue background representing a value chain

Companies are in constant competition to keep their current customers and win new ones. That’s why every organization needs to find ways to offer consumers more value. To grow despite the competition, businesses like yours need to perform value marketing, showing customers the benefits they’ll receive from your product. But how do you identify that … Read More

Read More

Get-to-Know Millennials…Specifically, How to Connect With and Sell Effectively to Them

By DecisionLink | Oct 11, 2021 | 0 Comments

Generation Y is different from generations past.  They remember growing up in the analog days, and then suddenly switching to everything-Internet in the late ‘90’s/early ‘00’s.  They’re generally adaptable & tech-savvy.  Selling to Millennials can be a challenge if you are unsure on how to connect with them. Companies need to be able to connect … Read More

Read More

If You’re Not Doing Business with a Company Who is SOC II Compliant, You’re Already Losing Your Edge

By DecisionLink | Oct 4, 2021 | 0 Comments

SOC and Customer Value Data – Why it’s Important When considering a Customer Value Management application or platform, service offering (including consulting services) or other forms of business case development tools or value realization tools, it’s important that any approach you choose has SOC 2 compliance. This detailed third-party evaluation will ensure that the data … Read More

Read More

The “Dream Team” to Financial Success in an Organization: Sales and Marketing

By DecisionLink | Oct 4, 2021 | 0 Comments

The B2B selling industry has evolved from the traditional way of selling. Marketing has always been a big factor when it comes to gaining customers and providing sales enablement and brand awareness content for an organization. In recent years, marketing has become bigger than ever, especially in the B2B space. The relationship and partnership between … Read More

Read More

Value Selling and Being Prepared for Buyers’ Tactics

By Stephan Liozu, PH.D. | Sep 29, 2021 | 0 Comments

The procurement function has become much more professionalized over the past decade. With the emergence of new professional purchasing practices and advanced technologies, the new generation of buyers and procurement agents are fearless. They are tech savvy, well prepared with negotiation tactics, and well-versed in the reverse engineering of value selling and value-based pricing proposals. … Read More

Read More

Generation Z is the Next Up-and-Coming Workforce – How to “Talk Their Talk” to Make the Deal

By DecisionLink | Sep 27, 2021 | 0 Comments

Adapting to ever-changing trends and habits is something that companies should be used to by now to successfully flourish in business. In the world of selling, things are constantly changing. Generation Z (loosely, born between 1996-2010, depending on the source) is the current “young adult” generation, and they are a key factor in encouraging companies … Read More

Read More

Part 2: Lessons for Tomorrow from Today’s Cybersecurity & Tech Leaders

By DecisionLink | Sep 22, 2021 | 0 Comments

At DecisionLink, we want to empower women to achieve more than what’s expected of us based on outdated stereotypes. In the second of our three-part webinar series about women in cybersecurity and technology, we talked to a new panel of female leaders. They shared what they’ve learned across decades in the industry, offering advice for … Read More

Read More

Are B2B Buyers Becoming More Advanced?

By DecisionLink | Sep 20, 2021 | 0 Comments

The Internet has made it easy for people to search for anything and find everything. The same concept applies to buyers when they start searching for companies who meet their criteria. Researching a company before buying from them is nothing new. What is new is the level of information being accessed by potential buyers. This … Read More

Read More

Value is Not a Destination

By David Brock | Sep 16, 2021 | 0 Comments

David Brock is the Author of “Sales Manager Survival Guide,” CEO of Partners in EXCELLENCE and is a ruthless pragmatist. View David’s original post and read more of his work on his blog, Partners in EXCELLENCE, here. —— Too often, when sales people talk about value, it seems it’s some sort of fixed outcome customers … Read More

Read More

Understanding the Use of and Need for Modern Disruptors

By DecisionLink | Sep 15, 2021 | 0 Comments

Businesses are constantly changing and thinking of ways to stay ahead of customers. Understanding customer needs is the number one thing businesses have to grasp and make sure they execute. Disruptors understand the insights of the industry enabling them to be a step ahead of the competition. Being a disruptor is not just limited to … Read More

Read More

Upcoming Events

decisonlink valuecloud logo