DecisionLink Blog

Guest Blog with Verint: Four Reasons Why You Shouldn’t Rely on Spreadsheets for Value Selling

By DecisionLink | Apr 2, 2020 | 0 Comments

With the launch of our latest whitepaper “Customer Value Management: Why Excel Can’t Cope,” DecisionLink spoke with some customers, prospects and advisors to capture their experience and opinion of using spreadsheets and homegrown solutions to manage their value-based selling and customer value management efforts. We spoke with Trent Isaacs, RVP, Solutions Consulting and Value Engineering … Read more

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The Value Digest

By DecisionLink | Mar 24, 2020 | 0 Comments

At DecisionLink we’re all about value. When we’re not building enterprise-class software solutions for Customer Value Management (CVM) like ValueCloud®, we’re busy exploring what’s going on in the world of value and sales leadership. In ‘The Value Chronicles’, published every second week, we’ll be sharing some of the news and editorial that has caught our … Read more

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The Smart and Powerful Women of DecisionLink

By DecisionLink | Mar 11, 2020 | 0 Comments

As our world celebrated International Women’s Day on March 8, 2020, we wanted to take a moment to recognize the amazing and talented women of DecisionLink.   Who you do business with matters – and these women are customer value management leaders with a passion and enthusiasm for helping enterprise companies lead the value selling transformation … Read more

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2019: A Transformative Year for DecisionLink, ValueCloud® and Customer Value Management

By DecisionLink | Jan 14, 2020 | 0 Comments

Happy New Year! The year 2019 was a truly transformative year for the DecisionLink team. Isn’t it interesting that so many people talk about value or customer value without really being able to quantify it or provide data to support the concept? Isn’t it also incredible when sometimes we see that someone else has invented … Read more

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Dynamic Value Messaging: The Problem of Not Having It and How to Get Started Part 2 of 2

By DecisionLink | Dec 19, 2019 | 0 Comments

By Tamara Schenk Tamara Schenk is a Research Director for CSO Insights, Sales Enablement Leader, Author & Award-Winning Keynote Speaker Using value messaging as part of a commitment to implement Customer Value Management (CVM) can help sales leaders and sales professionals achieve quarter end or year-end goals for closing business. This is part 2 of … Read more

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Dynamic Value Messaging: The Problem of Not Having It and How to Get Started Part 1 of 2

By DecisionLink | Dec 10, 2019 | 0 Comments

by Tamara Schenk Tamara Schenk is a Research Director for CSO Insights, Sales Enablement Leader, Author & Award-Winning Keynote Speaker Using value messaging as part of a commitment to implement Customer Value Management (CVM) can help sales leaders and sales professionals achieve quarter end or year end goals for closing business. This is part 1 … Read more

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The ‘Hard’ versus ‘Soft’ Benefit Conversation – part two of two

By DecisionLink | Dec 4, 2019 | 0 Comments

by Bob Caravella Bob Caravella is one of the industry’s leading experts on value engineering. He built and led the business value engineering and consulting practices at Mercury Interactive and HP Software – including value model engineering and enabling the worldwide sales teams to carry on meaningful value conversations with customers. He is a member … Read more

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The ‘Hard’ versus ‘Soft’ Benefit Conversation – part one of two

By DecisionLink | Nov 8, 2019 | 0 Comments

by Bob Caravella Bob Caravella is one of the industry’s leading experts on value engineering.  He built and led the business value engineering and consulting practices at Mercury Interactive and HP Software – including value model engineering and enabling the worldwide sales teams to carry on meaningful value conversations with customers.  He is a member … Read more

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DecisionLink at the Pre-Sales Value Engineering/Pre-Sales Leadership Collective Fall Workshop: Customer Value Management for Pre-Sales Leaders

By DecisionLink | Oct 31, 2019 | 0 Comments

John Porter and Kristina Cutter of DecisionLink recently led thought leadership discussions surrounding Customer Value Management and value selling for pre-sales leaders at the Pre-Sales Value Engineering/Pre-Sales Leadership Collective Fall Workshop on October 14, 2019. John Porter is the CTO and Co-Founder of DecisionLink. He is the visionary and pioneering technical expert creator of DecisionLink’s … Read more

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Handling Objections to Starting a Customer Value Management Program

By DecisionLink | Oct 14, 2019 | 0 Comments

A Customer Value Management (CVM) program uses metrics to ensure high levels of value are delivered to every customer based on their needs throughout the life of the relationship. Managing customer value as a practice and with an enabling application allows enterprises to treat customer value as a strategic asset and win business and retain … Read more

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