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Posts by Doug Walker:

A Deep Dive into the Customer Value Proposition Map & Understanding the Canvas

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You know that defining and solidifying your unique value proposition gives you an essential foundation to stand out among your competitors. But simply knowing the overall concept of a unique value proposition doesn’t mean you’re ready to jump in and start creating one for your business. Working through various steps with a customer value proposition map will help you narrow your focus to identify the factors that make your business distinctive so you can effectively market to and connect with customers. 

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