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Posts by Doug Walker:

A Deep Dive into the Customer Value Proposition Map & Understanding the Canvas

scuba diving

You know that defining and solidifying your unique value proposition gives you an essential foundation to stand out among your competitors. But simply knowing the overall concept of a unique value proposition doesn’t mean you’re ready to jump in and start creating one for your business. Working through various steps with a customer value proposition map will help you narrow your focus to identify the factors that make your business distinctive so you can effectively market to and connect with customers. 

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