Stay ahead with customer value thinking.

As contributor to the recent report, “2021 Predictions for Sales Leaders: The Year of Value,” I proposed that technology will become increasingly important to the entire commercial side of the business. Now, that may sound a little trite in a paper coming from a technology company, so here are some further thoughts to that prediction.

By Peter O’Neill, Independent B2B Marketing Analyst

Peter O’Neill, Independent B2B Marketing Analyst