At DecisionLink we’re all about value. When we’re not building enterprise-class software solutions for Customer Value Management (CVM) like ValueCloud®, we’re busy exploring what’s going on in the world of value and sales leadership. In ‘The Value Chronicles’, published every second week, we’ll be sharing some of the news and editorial that has caught our … Read More

As our world celebrated International Women’s Day on March 8, 2020, we wanted to take a moment to recognize the amazing and talented women of DecisionLink.   Who you do business with matters – and these women are customer value management leaders with a passion and enthusiasm for helping enterprise companies lead the value selling transformation … Read More

Happy New Year! The year 2019 was a truly transformative year for the DecisionLink team. Isn’t it interesting that so many people talk about value or customer value without really being able to quantify it or provide data to support the concept? Isn’t it also incredible when sometimes we see that someone else has invented … Read More

By Tamara Schenk Tamara Schenk is a Research Director for CSO Insights, Sales Enablement Leader, Author & Award-Winning Keynote Speaker Using value messaging as part of a commitment to implement Customer Value Management can help sales leaders and sales professionals achieve quarter end or year-end goals for closing business. This is part 2 of a … Read More

by Tamara Schenk Tamara Schenk is a Research Director for CSO Insights, Sales Enablement Leader, Author & Award-Winning Keynote Speaker Using value messaging as part of a commitment to implement Customer Value Management can help sales leaders and sales professionals achieve quarter end or year end goals for closing business. This is part 1 of … Read More

by Bob Caravella Bob Caravella is one of the industry’s leading experts on value engineering. He built and led the business value engineering and consulting practices at Mercury Interactive and HP Software – including value model engineering and enabling the worldwide sales teams to carry on meaningful value conversations with customers. He is a member … Read More

by Bob Caravella Bob Caravella is one of the industry’s leading experts on value engineering.  He built and led the business value engineering and consulting practices at Mercury Interactive and HP Software – including value model engineering and enabling the worldwide sales teams to carry on meaningful value conversations with customers.  He is a member … Read More

John Porter and Kristina Cutter of DecisionLink recently led thought leadership discussions surrounding Customer Value Management and value selling for pre-sales leaders at the Pre-Sales Value Engineering/Pre-Sales Leadership Collective Fall Workshop on October 14, 2019. John Porter is the CTO and Co-Founder of DecisionLink. He is the visionary and pioneering technical expert creator of DecisionLink’s … Read More

A Customer Value Management (CVM) program uses metrics to ensure high levels of value are delivered to every customer based on their needs throughout the life of the relationship. Managing customer value as a practice and with an enabling application allows enterprises to treat customer value as a strategic asset and win business and retain … Read More

by John Porter, CTO and Co-Founder for DecisionLink This blog is the second in the series on why quantifying customer value is so hard.  (If you missed the first in the series you can read it here) The key topic here is understanding and audience.  One of the biggest challenges a Business Value Consultant (BVC) … Read More