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CMO (2):

Take Advantage of Your Company’s Content Alignment

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community tablet

When being involved with a company, it requires a solid foundation. Having a solid foundation means having important elements like credibility, authority, and visibility that are all a part of industry ownership and creating a solid foundation for a company. Making sure all elements flow together is important to the company and the customer. The more structured the foundation is the more efficient it will be to better align the elements to stand out in your industry. 

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The “Dream Team” to Financial Success in an Organization

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marketing and sales puzzle pieces

The B2B selling industry has evolved from the traditional way of selling. Marketing has always been a big factor when it comes to gaining customers and providing sales enablement and brand awareness content for an organization. In recent years, marketing has become bigger than ever, especially in the B2B space. The relationship and partnership between sales and marketing, and how valuable it is when working in tandem, is very beneficial for an organization. Marketing attracts potential customers, but that all starts with a solid and strategic marketing plan. The relationship between sales and...

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Value Selling and Being Prepared for Buyers’ Tactics

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process and success

The procurement function has become much more professionalized over the past decade. With the emergence of new professional purchasing practices and advanced technologies, the new generation of buyers and procurement agents are fearless. They are tech savvy, well prepared with negotiation tactics, and well-versed in the reverse engineering of value selling and value-based pricing proposals. Technologies have made their role super-efficient and focused on short-term cost savings and long-term business sustainability. Today, it is well understood that most the sales process has been replaced by...

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What Do Bounce Rates, Lead Qualification and Web Calculators Have in Common?

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working on computer

For marketers, keeping people on your site and engaged is an essential part of an effective lead generation strategy. Like the canary in the coal mine of days gone by, bounce rates are often the first indicator of a potential problem. If people are leaving your site quickly or are only visiting your home page, they are either finding your content confusing, irrelevant, or uninteresting. When your audience visits your home page but can’t find what they’re looking for or found your offering lacking in some way, your bounce rate may be high. It may also simply be an issue of insufficiently deep...

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