Stay ahead with customer value thinking.

As we all know, your customer is your top priority. It takes hard work to secure your customer before and after they purchase your product or service. If customers aren’t taken care of, they aren’t going to consider doing business with your competitors. Customer journey maps are a tool that helps people understand and buy into the benefit and solution of your product/service. The importance of having a strategic customer journey is to provide a superb experience for your customers to retain their business.

Customer service is the number one priority for most businesses. Maintaining a positive customer experience can be especially challenging in the world we live and operate within today. With the influential impact of The Great Resignation in the past 6+ months, companies losing employees has had an overall impact on improving and/or paying more attention to their customer service methods, which is a big part of operating a successful organization. Employees have realized the trend and new age of what it means to be more flexible and more fulfilled in all aspects in their lives, their work...

In 2020 and 2021, we gathered panels of top CROs and organizational leaders to discuss the current SaaS landscape and make industry-informed predictions about what is to come. One thing has been consistent—the sales landscape is always evolving and changing to optimize the customer and business experience. Our panel of influential leaders and visionaries are providing insights on value selling and customer lifetime value for the coming years. In comparing what we heard in 2020 and 2021, there are some strong consistencies, but an evolution is clearly in the works.

Communicating with prospects can be a learning experience for a sales representative and the prospect. Don’t be the representative who sticks to their same cliche sales technique. Be different and actually figure out how to talk to your prospects and build relationships with them. Of course, talking about yourself and what you have to offer is important. What’s more important is how you’re communicating that with your prospect and knowing how to approach them. With the world still changing with dealing with COVID-19, prospects are wanting more from representatives. There are different ways...

David Brock is the Author of “Sales Manager Survival Guide,” CEO of Partners in EXCELLENCE and is a ruthless pragmatist. View David’s original post and read more of his work on his blog, Partners in EXCELLENCE, here.

Everyone who has ever worked with the sales team in an organization knows that satisfying your customers is the number one priority, whether it’s making sure that you establish a solid relationship or gaining a sale from the customer. Today, deals and relationships are mostly accomplished. Customers understand that companies cannot change the fact that the world is forever changing. With change comes adaptation. Customers want to know how businesses are communicating with their customers. They care about the logistics of getting the best of what the customer is asking for in order to give the...