Skip to content

go-to-market strategy:

The Beneficial Relationship for Product Awareness: Influencer Marketing & Artificial Intelligence

|
data from phones

Artificial intelligence (A.I.) has grown exponentially in the past several years and it has become essential for companies to put in place. A.I. allows companies to track a lot of data that can be used to improve elements of a company. A recent trend has been incorporating marketing influencers to gain better results from A.I. Influencer marketing has become an essential part of business as well. It attracts customers and uses A.I. to collect data from them. The data collected is beneficial to marketers who are pushing to get good data results with the use of artificial intelligence.  

Read More


Why the Marketing & Sales Teams’ Working Relationship is Even More Crucial for Success These Days

|
board meeting

Marketing teams are just as important as sales teams. There has always been a relationship between marketing and sales, of course. Marketers create strategies and tactics to support account executives to execute and close their deals successfully and effectively. However, there are clear barriers between sales and marketing. Each position has different roles to execute in order for the company to have quality content to be able to sing the company’s benefits and value to the customer’s organization. 

Read More