Stay ahead with customer value thinking.

Traditional sales and marketing are becoming obsolete. What a bold statement! It is not one of mine. It is a statement borrowed from the latest blog on HBR.org [1]. With the disappearing sales process and the digitalization of go-to-market activities, there is a new reality as follows:

Artificial intelligence (A.I.) has grown exponentially in the past several years and it has become essential for companies to put in place. A.I. allows companies to track a lot of data that can be used to improve elements of a company. A recent trend has been incorporating marketing influencers to gain better results from A.I. Influencer marketing has become an essential part of business as well. It attracts customers and uses A.I. to collect data from them. The data collected is beneficial to marketers who are pushing to get good data results with the use of artificial intelligence.  

Marketing teams are just as important as sales teams. There has always been a relationship between marketing and sales, of course. Marketers create strategies and tactics to support account executives to execute and close their deals successfully and effectively. However, there are clear barriers between sales and marketing. Each position has different roles to execute in order for the company to have quality content to be able to sing the company’s benefits and value to the customer’s organization.