Sales Process:

The Impact of Digitalization on the Sales Function

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hand holding digital technology

The impact of digitalization on the sales function feels like an earthquake. Just look at the number of available software solutions and apps available to enable the sales process. The overarching goals of all these solutions is to further commercial intelligence and boost sales outcome. So let us start with the definition of what commercial intelligence is. Wikipedia is my go-to source for that!

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The Disappearing Traditional Sales Process

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digital world

The SaaS space is booming. It is expected that the number of SaaS companies is going to grow exponentially around the world within the next five years. And these SaaS companies have one thing in mind: to make doing business easier and more convenient. Software in general removes manual processes, accelerates scaling, and enables users to be focused on much more valuable activities. Part of the simplification of business is also to make solutions much more accessible, transparent, and easy to buy. In 2015, a blog post on Forbes based on a Gartner analysis reported that 57% of the traditional...

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Strategically Communicate with Prospects Without Overwhelming Them

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grouping people

Communicating with prospects can be a learning experience for a sales representative and the prospect. Don’t be the representative who sticks to their same cliche sales technique. Be different and actually figure out how to talk to your prospects and build relationships with them. Of course, talking about yourself and what you have to offer is important. What’s more important is how you’re communicating that with your prospect and knowing how to approach them. With the world still changing with dealing with COVID-19, prospects are wanting more from representatives. There are different ways...

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How MarTech is Changing Customers Perceptions of a Product or Service

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raining data

With all the continuing changes happening in the world, there are soon going to be changes in the way customers perceive their experience. Customers are wanting more from companies in regards to what they can offer. MarTech is marketing technology that is a range of software and tools to achieve marketing and sales objectives. The buyer journey has certainly changed over time and companies are trying to keep up. Buyers have more access to things than ever before. By using technology, buyers can search and find data related to their desired company. Buyers are spending more time researching...

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