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Value Realization (5):

Get Ahead of Future SaaS Trends to Increase Customer Satisfaction

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picking customer loyalty

In the SaaS business, things are constantly changing at a rapid pace. Companies who are in this industry have to find different methods and tactics to keep up with what’s new. Learning how to adapt to new trends is the trickiest part for customers. Companies have to conduct research to continuously understand their target market and to actively keep customers engaged. Being able to keep up and adapt to new trends is a great look for the company and their approach regarding customer success. For a company, customers should always be the number one priority in making sure they are satisfied at...

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Customer Success is the Key to Your Organization’s Value Maturity

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digital images

At the recent Gainsight Pulse conference, DecisionLink’s Sterling Cottam, Senior Director of Product & Platform Value, introduced the Customer Value Management (CVM) Maturity Model in an eye-opening lightning talk. While more and more companies realize the importance of customer value in the sales stages of their relationships, the impact of CVM at every step of the customer journey is a game-changer for customer success teams and overall net recurring revenue.

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2 Ways to Stop Churn and Increase NRR

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People exiting from revolving door

Reflections of the Gainsight Pulse 2021 Conference

Last week I had the pleasure of speaking to 168 people at the Gainsight Pulse conference.We were amazed at the turnout and are grateful to Gainsight for giving us the opportunity to share our point of view on the matter of customer retention and growth strategies.Overall the conference was very focused on the impact of renewals on things like net recurring revenue and profitability; reducing customer churn and ensuring customers are getting full value from their vendors.

The objective of my session was to give people the HOW.My topic was...

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