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Value Hero: Chad Dull - Vocalizing the Importance of Value Selling

Flying Superhero

Chad has long been vocal about the importance of value selling. As a top Value Principal for Verint, his focus on data allows him to drive results for the business, but also for Verint’s customers. 

Chad constantly goes above and beyond to ensure his team understands how to sell with value and where to incorporate value into conversations. As their solutions and selling landscape evolves, Chad is always looking to improve and adapt Verint’s changing go-to-market to ensure that his selling organization has relevant and credible resources to leverage across their organization. 

With his efforts, in the last year, the team has already seen a 36% increase in wins with value propositions, 18% increase in revenue, and 17% increase in ASP YTD. He identified areas for improvement for the following year, and has already seen results.

Not only is he vocal to his direct team about value and ensures they are confident with it, this year, Chad also led value-selling workshops throughout the month of May and he is slated to do more throughout the year. 

Chad’s work to “operationalize and evangelize Value Selling on a global scale,” as he says, makes him a hero to his team and value influencers, alike. 

Submitted by: Shannon Seidl


Throughout the summer, DecisionLink is honoring the Value Heroes of organizations as a part of “Value Heroes: A Summer of Recognition.” We are sharing these stories on our blog, submitted by value heroes themselves or by the sales professionals that they have supported.

Our celebration of Value Heroes concludes after Labor Day with our “Value Heroes Summit,” a town hall, virtual forum where value and sales professionals can connect, share stories and best practices and engage with like-minded professionals.

So, share your value selling stories and join the conversation!