Case Study Builder

Value Communicated. Customers Acquired.

What, Who and When

How often are case studies created effectively within your organization? Normally the answer is “rarely”. 

To turbocharge this process, Case Study Builder automates the development of case studies, providing a repeatable template to capture both qualitative and through integration with the ValueCloud® platform, quantitative economic impact.  

The result is a compelling case study that will be both provocative and differentiated.  The outputs generated can be easily managed from your core CMS and continually updated through a ValueCloud connector to drive ongoing refinement as your customer subject realizes more and more value from your product, thereby creating a “living case study”.    

Case Study Builder output will ensure an active “flywheel” i.e it will win you more impressions, more engagement, more action, and ultimately much better conversion rates.  The economic stats and facts generated can also be lifted out and leveraged in smaller yet impactful “brag bits”  for PPC or social Ads, email campaigns, signage, brochures, sales enablement assets, and more.

And the results are spectacular. See Below.

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Results

Smart Web Calculator delivers a 12.5% (or greater) conversion improvement of inquiries into MQLs.  For a company doing $500M in annual revenues, this translates to the following financial benefits:

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*Scenario/Assumptions:  

  • Company size: $.5B per year in annual revenue, 30% Net Profit Margin, 195M Shares Outstanding
  • 30% of topline comes from net new business
  • Average Sale Price (ASP) $250K
  • SiriusDecisions typical raw lead to MQL conversion rate of 4.42% 
  • Typical Web Value Calculator Improvement Factor at this stage - 12.5%

This result represents an impact to one metric in the very early funnel stages - conversion towards an opportunity. ValueCloud affects other metrics in the sales cycle: discounting, deal acceleration, deal size, and conversion rate improvement. Combined these all create a top-line and bottom-line impact.

How?

A customizable, fully-branded Customer Case Study template allows marketers to generate and scale the development of success stories that are populated with both the qualitative messaging that resonates with your target buyer and the quantitative information which will appeal to the economic decision-maker. 

When leveraged with Value Realization Tracker, marketers have real-time information into the value achieved by customers that can be turned quickly into static case studies, social tiles, testimonials, and more, or updating in real-time, to show metered progress as you deliver value every minute/hour/day, etc.  This groundbreaking approach to delivering customer case studies will turn heads and fill the funnel.  Case Study Builder integrates with any CMS system and offers an abundance of design flexibility.  

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Output

Case Study Builder will leverage your Branding elements, colors, fonts, imagery and more, to conform to your brand guidelines. With a few clicks, marketers can marry the qualitative and quantitative data captured to create compelling case studies, rich with proof points. Data from ValueCloud’s Value Realization Tracker* is a great way to incorporate customer-approved value achievement sound bites and quantified proof points right into your case study.

Why Us?

ValueCloud® doesn’t operate in isolation, nor perpetuate islands of value data, reports, case studies, spreadsheets, etc. We are uniquely positioned to deliver maximum ROI on marketing and sales investments because we are a digital platform that is flexible enough to evolve as your company, solutions, and target markets evolve.

With an intuitive user interface, companies have the power to update their models, pricing, benefits, internationalization and more, in real-time, freeing up valuable resources to focus on strategic deals versus managing consultants who deliver static reports and case studies. 

ValueCloud® uniquely creates a ValueThread™ that tracks a prospect’s value data throughout the funnel, removing the arduous and time-consuming task of cost-benefit analysis at every stage.  When marketers take the lead and leverage ValueCloud at the beginning of the customer journey, it sets the pace and tone for the entire sales organization to follow suit.

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Customers for Life. Realized.

Case Study Builder is ideal for Marketers who want to create more compelling and differentiated content that wins impressions, captures clicks, and ensures conversions. It fills case studies with stats and facts and can be used in long-form Case Study Documents, and smaller “snackable” pieces of content used in pay-per-click ads, email campaigns, signage, brochures, sales enablement training, and more.

*sold separately

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In addition to twelve out of the box assets branded for your company, we can produce virtually anything you can imagine!

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3423 Piedmont Rd NE • Atlanta, GA 30305
Phone: 800-670-8301 • E-mail: info@decisionlink.com