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The first Value Management Maturity Model for customer success teams.


Every B2B customer relationship is built on the implicit promise that a product or service will add value to a business. The depth and scale of the relationship will be shaped by how effectively that value is established and communicated.

Based on research and conversations with enterprises across many industries, DecisionLink has created the first Value Management Maturity Model, codifying the 4-key phases a company goes through on their path to value maturity.

In this whitepaper, you’ll learn:

  • The 4 levels of value management maturity
  • Your current maturity level in value management and steps you can take to advance your value management capabilities
  • How to best leverage technology to accelerate your path to maturity