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The Power of Value Realization in Value-based Pricing Strategies
October 13 @ 11:00 am - 12:00 pm EDT
Speakers: Stephan Liozu, Chief Value Officer at Thales Group and John Porter, CTO, Co-Founder and Director of DecisionLink
Companies using value-based pricing as a primary pricing orientation face a tough challenge to maintain and justify price premiums. Because of the COVID economy, customers are scrutinizing expenses and double-checking that the value they receive is real. This makes the need for a discipline around value realization more essential than ever.
In this webinar, the presenters discuss the sense of urgency for intentional value realization strategies. They will cover the tools that can be used to track customer value as part of value-based strategies and highlight the need for consistency and discipline in extracting, documenting, and communicating realized value to customers.
Attendees will learn:
1) The essence of customer value management;
2) The importance of value realization in the process;
3) The various techniques used to track realized value;
4) The need to industrialize value realization.