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Why Customer Value Management Solidifies Customer Retention and Ensures Upsell

June 11 @ 12:30 pm - 12:45 pm EDT

customer value realization
In today’s SaaS economy, contracts are up for evaluation every year as a part of their renewal cycle.  While 100% renewal rates used to be viewed as success, SaaS executives know that is no longer enough, as industry leaders are recognizing 120-130% Net Retention Rates.  In this session you’ll learn:
  • How can customer success organizations break through to not just secure renewals, but expand and grow them?
  • Why it’s critical to track, quantify, and communicate the value your solutions are helping their customers realize, elevating the conversation beyond adoption and support tickets to measurable business outcomes.
  • The next frontier for customer success organizations and why communicating value continuously throughout a customer engagement will help establish a customer for life.
Sterling Cottam
Senior Director of Customer Value Realization


June 11
12:30 pm - 12:45 pm EDT
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