The Power of Value Realization in Value-based Pricing Strategies

Speakers: Stephan Liozu, Chief Value Officer at Thales Group and John Porter, CTO, Co-Founder and Director of DecisionLink Companies using value-based pricing as a primary pricing orientation face a tough challenge to maintain and justify price premiums. Because of the COVID economy, customers are scrutinizing expenses and double-checking that the value they receive is real. ... Read more