A team fully invested in value.

Jim Berryhill

Chairman, Executive Chair, Chief Evangelist & Co-Founder

“Value Management will be the next great category for businesses wanting to achieve excellence in all phases of interaction with customers and prospects.

Every sale we work on is associated with a customer project that has a business case. Customer care is about that business case, as well. We should not expect high performance in our sales and customer success organizations if we don’t understand that business case, the business outcomes to be achieved, and the economic value our products, services, and solutions mean for the business case.”

Jim spent over 30 years in enterprise software sales and sales management, leading high-performance teams at ADR, CA, Siebel Systems, and HP Software with a focus on value selling. He founded DecisionLink with a vision to make Customer Value a strategic, competitive asset in the Digital Economy by delivering the first enterprise-class platform for Value Management.

“It’s been hard, if it were easy, somebody would have done it already. We’ve solved some tremendously difficult problems and have great customer partners like DocuSign, Marketo, Crowdstrike, iCIMS, IBM, Highspot, PagerDuty, Zscaler, NCR, and Caterpillar participate in the journey. We’re not done, but DecisionLink ValueCloud® is the first-ever enterprise-class business application for value selling. And we’re just getting warmed up.”

Chris Dowse, VP of Customer Outcomes Journey, Smartsheet shares, “As CEO of DecisionLink, Jim has been a great partner to ServiceNow. He’s built a transformative technology for value management and an incredible team that has been instrumental in shaping the Value Management Program into a digital weapon at ServiceNow. Jim's knowledge of the Value space is unparalleled. When the industry invented the term ‘trusted advisor’ they were talking about Jim."

Jim is a graduate of the University of Georgia, resides in Atlanta with his wife Elise, and has 2 children and 3 grandchildren.

John Porter

CTO & Co-Founder

John is the first, and only, person to build an integrated platform for value management, which aligns expectations, agreement, and realization of customer value across the entire customer journey. As CTO, Co-Founder, and Director of DecisionLink, John and his team have engineered more value solutions than any company, while helping to solve some of the most complex business modeling challenges for some of the largest companies in the world, including ServiceNow, DocuSign, Caterpillar, VMware, and Crowdstrike.

John is an inventive technologist with incredible knowledge and enthusiasm about customer value management. He has served in numerous management and leadership roles across sales, product management, and customer success at edocs, Siebel, Oracle, and SAP.

Tim Page

CEO & Director

Previously, he was one of the founding members of VCE and served as the COO, helping bring the firm to a $3B+ run rate in just six years. Tim was fortunate enough to lead the delivery of a new generation of cloud-based solutions that have transformed the agility and profitability of some of the world’s largest enterprises. He was the CEO of Datrium who developed the first DRAAS solution on the market and was eventually acquired by VMware. He was recently accepted into the Fast Company Executive Board, an invitation-only professional organization of leaders who share a commitment to shaping the future of business.

George Li

Chief Financial Officer

George brings to DecisionLink over 25 years of high-tech experience in financial planning and analysis, business operations, and commercial finance.  He has held vital leadership roles with world-class companies while leading them through rapid growth and large-scale transformation. 

As group controller at Cisco, George was responsible for financial oversight of the company's multi-billion data center switching, server, and SAN business. He subsequently led the financial functions at VCE that saw the formation and rapid growth of the converged infrastructure business before being acquired by Dell EMC.  Most recently, George was CFO at Datrium leading finance and operations through the eventual acquisition by VMWare. While serving as VP of Business Operations for VMware, George was responsible for driving the operational cadence, business planning and analytics, and strategic program execution for VMware's largest business group. 

George holds a Bachelor of Science degree in Chemical Engineering from MIT and an MBA from the University of California, Berkeley, Haas School of Business.

Rose Lee

Chief Marketing Officer

Rose is no newcomer to leading marketing efforts from building brand awareness, alignment with sales, marketing go-to-market, product marketing, and ensuring the “voice of the customer” strategies. She brings over three decades of diverse marketing experience from high-growth start-ups, disruptive telecom, interactive online gaming, and technology companies.

As a consultant, Rose formulates the right kind of marketing strategy to match and complement internal stakeholders’ objectives from product marketing, customer segmentation, brand positioning and messaging, sales strategy, customer value management, and journey. Prior to marketing consultancy, Rose was Chief Customer Officer and SVP of Marketing at Determine, Inc., which was acquired by Corcentric in early 2019, where she served as VP Product Marketing. Prior to Determine, Inc., she held senior marketing and strategy roles for a broad range of companies including MCI Telecommunications acquired by Verizon, Sprint, Nextel, and You.bet acquired by Churchill Downs.

Taryn Beaudoin

Chief Human Resources Officer

Taryn is a strategic, global Human Resources leader with a background in business operations and all facets of the HR function. Taryn has worked within various industries, specifically technology and healthcare, within venture capital to Fortune 500 organizations.

Taryn’s focus is inclusive of recruiting, retaining, and rewarding top talent while creating best in class, diverse and inclusive cultures. After leading global HR functions and mergers & acquisitions within technology and digital marketing companies, Taryn started a consulting firm within global HR. She uniquely bridges her entrepreneurial drive and mindset with her operational skills to support businesses to scale to success.

Taryn holds a Bachelor of Science degree in Global Management & English and Cultural Studies from Bryant  University and an MBA from Endicott College. She is a certified executive coach across various leadership assessments.

Tim Hankins

SVP, Sales

Tim Hankins is a highly skilled sales leader with nearly 20 years of experience driving growth and success for both established businesses and start-up verticals. Throughout his career, he has built a reputation as the go-to leader within the industry for exceeding metrics, solving complex problems, and closing new business deals. Tim has helped close over $200M in new business in the cybersecurity sector alone in the last few years.

One of Tim’s greatest strengths is his passion for developing and cultivating high-performing teams. He is known for his ability to inspire and motivate his team members to achieve their full potential, fostering a culture of excellence, drive, and spirited collaboration. Prior to joining DecisionLink, he held leadership roles at McAfee, BlueCoat, Symantec, D2iQ, and Armis. He has consistently demonstrated his loyalty, hunger for winning, and an adaptable customer-facing approach which have been instrumental in his success.

Chris Richards

SVP, Product Engineering

Chris is a proven technology leader who has helped companies architect high-performance, scalable platforms, and start-ups build and grow their engineering teams.  He brings his extensive experience and passion for building technology to lead the design and development of DecisionLink's innovative ValueCloud® platform.

Most recently, Chris oversaw Core Services and Operations at Plex, while also leading development and integrations for Plex's ad-supported video-on-demand product launch in late 2019.  Prior to Plex, Chris co-founded and was CTO of a start-up leveraging machine learning to provide analytics and drive user engagement on connected TVs. Chris served as the CTO at TapIt Media Group, which was acquired by Phunware in late 2012, where he served as Chief Architect through July 2015.  Prior to joining TapIt, he worked for Solipsys Corporation (acquired by Raytheon) and was the first software engineer hired at Millennial Media.  Millennial went on to IPO and was subsequently acquired by AOL.

Kristina Cutter

VP, Customer Success and Support

Kristina is the VP, Customer Success and Support at DecisionLink where she champions, orchestrates, and advances customer value realization across DecisionLInk’s customer interactions. With more than a decade of experience, Kristina has a consistent track record of creating and scaling customer-facing teams across organizations while delivering optimal success to internal and external customers.  Previously, she served as Direct of Sales Operations - Hospitality at Amadeus and Director, Customer Success at InsightSquared during a period of rapid growth.

Kristina is super passionate about DecisionLink ValueCloud platform, and its ability to empower sales and customer success teams to deliver customer value as a proactive driver to track and validate the impact of your products and solutions.  She saw the importance of Value Enablement as a former customer (20+% increase in win rates), Kristina was so inspired she joined the DecisionLink team!

Kristina holds a Bachelor of Art in Political Science from Trinity College-Hartford.  She enjoys spending time with her husband and baby girl in the great outdoors skiing, hiking, and relaxing on the beach.