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A team fully invested in value.

Building on diverse skillsets and deep expertise, the DecisionLink management team is bringing proven perspectives in Customer Value Management to a growing number of companies. With top talent leading the charge, we’re helping customers deliver even more value.

Click on each person to learn more.

Jim Berryhill

Jim Berryhill

Chairman, Executive Chair, Chief Evangelist & Co-Founder

Jim Berryhill

Jim Berryhill

Chairman, Executive Chair, Chief Evangelist & Co-Founder

Value Management will be the next great category for businesses wanting to achieve excellence in all phases of interaction with customers and prospects.

Every sale we work on is associated with a customer project that has a business case. Customer care is about that business case, as well. We should not expect high performance in our sales and customer success organizations if we don’t understand that business case, the business outcomes to be achieved, and the economic value our products, services, and solutions mean for the business case.”

Jim spent over 30 years in enterprise software sales and sales management, leading high-performance teams at ADR, CA, Siebel Systems, and HP Software with a focus on value selling. He founded DecisionLink with a vision to make Customer Value a strategic, competitive asset in the Digital Economy by delivering the first enterprise-class platform for Value Management.

“It’s been hard, if it were easy, somebody would have done it already. We’ve solved some tremendously difficult problems and have great customer partners like DocuSign, Marketo, Crowdstrike, iCIMS, IBM, Highspot, PagerDuty, Zscaler, NCR, and Caterpillar participate in the journey. We’re not done, but DecisionLink ValueCloud® is the first-ever enterprise-class business application for value selling. And we’re just getting warmed up.”

Chris Dowse, VP of Customer Outcomes Journey, Smartsheet shares, “As CEO of DecisionLink, Jim has been a great partner to ServiceNow. He’s built a transformative technology for value management and an incredible team that has been instrumental in shaping the Value Management Program into a digital weapon at ServiceNow. Jim's knowledge of the Value space is unparalleled. When the industry invented the term ‘trusted advisor’ they were talking about Jim."

Jim is a graduate of the University of Georgia, resides in Atlanta with his wife Elise, and has 2 children and 3 grandchildren.

John Porter

John Porter

CTO & Co-Founder

John Porter

John Porter

CTO & Co-Founder

John is the first, and only, person to build an integrated platform for value management, which aligns expectations, agreement, and realization of customer value across the entire customer journey. As CTO, Co-Founder, and Director of DecisionLink, John and his team have engineered more value solutions than any company, while helping to solve some of the most complex business modeling challenges for some of the largest companies in the world, including ServiceNow, DocuSign, Caterpillar, VMware, and Crowdstrike.

John is an inventive technologist with incredible knowledge and enthusiasm about customer value management. He has served in numerous management and leadership roles across sales, product management, and customer success at edocs, Siebel, Oracle, and SAP.

Tim Page

Tim Page

CEO & Director

Tim Page

Tim Page

CEO & Director

Tim has spent over 20 years in the high-tech industry in positions relating to  ERP, storage, services, social media, and DRAAS (Disaster Recovery as a Service). He started his career as a software engineer in a new product company and then worked his way through pre-sales, sales, operations, and numerous global operating positions.

Previously, he was one of the founding members of VCE and served as the COO, helping bring the firm to a $3B+ run rate in just six years. Tim was fortunate enough to lead the delivery of a new generation of cloud-based solutions that have transformed the agility and profitability of some of the world’s largest enterprises. He was the CEO of Datrium who developed the first DRAAS solution on the market and was eventually acquired by VMware. He was recently accepted into the Fast Company Executive Board, an invitation-only professional organization of leaders who share a commitment to shaping the future of business.

George Li

George Li

Chief Financial Officer

George Li

George Li

Chief Financial Officer

George brings to DecisionLink over 25 years of high-tech experience in financial planning and analysis, business operations, and commercial finance.  He has held vital leadership roles with world-class companies while leading them through rapid growth and large-scale transformation. 

As group controller at Cisco, George was responsible for financial oversight of the company's multi-billion data center switching, server, and SAN business. He subsequently led the financial functions at VCE that saw the formation and rapid growth of the converged infrastructure business before being acquired by Dell EMC.  Most recently, George was CFO at Datrium leading finance and operations through the eventual acquisition by VMWare. While serving as VP of Business Operations for VMware, George was responsible for driving the operational cadence, business planning and analytics, and strategic program execution for VMware's largest business group. 

George holds a Bachelor of Science degree in Chemical Engineering from MIT and an MBA from the University of California, Berkeley, Haas School of Business.

Rose Lee

Rose Lee

Chief Marketing Officer

Rose Lee

Rose Lee

Chief Marketing Officer

Rose is no newcomer to leading marketing efforts from building brand awareness, alignment with sales, marketing go-to-market, product marketing, and ensuring the “voice of the customer” strategies. She brings over three decades of diverse marketing experience from high-growth start-ups, disruptive telecom, interactive online gaming, and technology companies.

As a consultant, Rose formulates the right kind of marketing strategy to match and complement internal stakeholders’ objectives from product marketing, customer segmentation, brand positioning and messaging, sales strategy, customer value management, and journey. Prior to marketing consultancy, Rose was Chief Customer Officer and SVP of Marketing at Determine, Inc., which was acquired by Corcentric in early 2019, where she served as VP Product Marketing. Prior to Determine, Inc., she held senior marketing and strategy roles for a broad range of companies including MCI Telecommunications acquired by Verizon, Sprint, Nextel, and You.bet acquired by Churchill Downs.

Taryn Beaudoin

Taryn Beaudoin

Chief Human Resources Officer

Taryn Beaudoin

Taryn Beaudoin

Chief Human Resources Officer

Taryn is a strategic, global Human Resources leader with a background in business operations and all facets of the HR function. Taryn has worked within various industries, specifically technology and healthcare, within venture capital to Fortune 500 organizations.

Taryn’s focus is inclusive of recruiting, retaining, and rewarding top talent while creating best in class, diverse and inclusive cultures. After leading global HR functions and mergers & acquisitions within technology and digital marketing companies, Taryn started and lead two consulting firms within global HR consulting and healthcare management. She uniquely bridges her entrepreneurial drive and mindset with her operational skills to support businesses to scale to success.

Taryn holds a Bachelor of Science degree in Global Management & English and Cultural Studies from Bryant  University and an MBA from Endicott College. She is a certified executive coach across various leadership assessments.

Tim Fitzpatrick

Tim Fitzpatrick

SVP, Sales

Tim Fitzpatrick

Tim Fitzpatrick

SVP, Sales

Tim brings to DecisionLink over 30 years of experience building and scaling global sales, pre-sales, BDRs, Customer Success, support, services and marketing teams to drive revenue growth and awareness from high-growth startups to publicly traded companies.  He most recently was at Movius as their CRO leading revenue growth and sales management.  Before Movius, Tim brings much enterprise experience as a sales leader at Jive Software, HP Software, Mercury Interactive, and McAfee. 

Tim’s impressive background includes achieving exponential growth at Jive Software - East Coast Region growth from $25M to $76M ARR then managed global Sales.  His leadership was critical to Jive Software as they evolved and went public.   

Chris Richards

Chris Richards

SVP, Product Engineering

Chris Richards

Chris Richards

SVP, Product Engineering

Chris is a proven technology leader who has helped companies architect high-performance, scalable platforms, and start-ups build and grow their engineering teams.  He brings his extensive experience and passion for building technology to lead the design and development of DecisionLink's innovative ValueCloud® platform.

Most recently, Chris oversaw Core Services and Operations at Plex, while also leading development and integrations for Plex's ad-supported video-on-demand product launch in late 2019.  Prior to Plex, Chris co-founded and was CTO of a start-up leveraging machine learning to provide analytics and drive user engagement on connected TVs. Chris served as the CTO at TapIt Media Group, which was acquired by Phunware in late 2012, where he served as Chief Architect through July 2015.  Prior to joining TapIt, he worked for Solipsys Corporation (acquired by Raytheon) and was the first software engineer hired at Millennial Media.  Millennial went on to IPO and was subsequently acquired by AOL.

Joe Sexton

Joe Sexton

Director

Joe Sexton

Joe Sexton

Director

Joe Sexton is the former President of Worldwide Field Operations at AppDynamics. Prior to AppDynamics, he spent significant time in senior leadership roles at McAfee, Mercury Interactive, and CA Technologies. At each of those companies, Joe’s distinguished himself with his commitment to Customer Value which was critical to each companies’ success. Widely regarded as one of the ultimate sales leaders in the software industry, Joe’s leadership driving the growth of AppDynamics from a $12M early-stage company to a near $4B exit is a pinnacle achievement in the SaaS industry.

Joe serves on the Board of Directors of CrowdStrike, DecisionLink, Menlo Security, Contrast Security, D2IQ, and BrainBox Intelligent Marketing. He was recently on the Executive Advisory Board of PagerDuty where he helped their sales team while they transitioned from a private company to being listed on the New York Stock Exchange via a successful IPO.

Joe earned his BA in Marketing from the University of Kentucky. He is very passionate about mentorship, helping women succeed in the workplace, and teaching salespeople how to become Value Professionals.

Richard Haddrill

Richard Haddrill

Director

Richard Haddrill

Richard Haddrill

Director

Richard Haddrill was previously the Executive Vice Chairman of Scientific Games Inc., a global leader in gaming technology, and chief executive officer of three successful publicly traded technology companies — Bally Technologies, Manhattan Associates, and Powerhouse Technologies — and has served on the board of directors of nine companies. Previously Haddrill was a Partner and Managing Partner at Ernst & Young, where he also served as National Director of Entrepreneurial Services.

Haddrill is active in various charitable endeavors, including The Smith Center for the Performing Arts and Boys Scouts of America. He recently founded The Groop LLC (www.thegroop.com), a family office to invest in and advise a variety of private companies.

Sameer Gandhi

Sameer Gandhi

Director

Sameer Gandhi

Sameer Gandhi

Director

Sameer joined Accel in 2008 and focuses on consumer Internet, software and services investments. He is responsible for investments such as Bonobos, Collective, Crowdstrike, Dropbox, Dropcam, Flipkart, Hailo, Opower, Plex Systems, Quidsi (parent of diapers.com and soap.com; acquired by Amazon.com), ScaleArc, Sonatype, Spotify and StumbleUpon, Venmo (acquired by Braintree/eBay), and Yapstone.

Prior to joining Accel, Sameer was a Partner with Sequoia Capital, where he led investments such as Barracuda Networks (NYSE: CUDA), Dropbox, eHarmony, Gracenote (acquired by Sony), Sourcefire (NASDAQ: FIRE), and Trulia (NYSE: TRLA). Sameer previously worked at Broadview, an investment banking firm specializing in technology mergers and acquisitions, and at Oracle.

Sameer is the former President of the Western Association of Venture Capitalists and has been named to the Forbes Midas List for Top Tech Investors. Sameer has a BSEE and MSEE from M.I.T. and an MBA from Stanford.