Why strong pricing strategies start with customer value management.
In this webinar, the presenters discuss the sense of urgency for intentional value realization strategies. They will cover the tools that can be used to track customer value as part of value-based strategies and highlight the need for consistency and discipline in extracting, documenting, and communicating realized value to customers.
Attendees will learn:
- The essence of customer value management;
- The importance of value realization in the process;
- The various techniques used to track realized value;
- The need to industrialize value realization.