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The real-world impact of
Customer Value Management.

Industry leaders are putting our Customer Value Management platform to the test every day. Discover how they are driving bigger deals, deepening customer relationships, and uncovering new opportunities with value as an integral part of marketing, sales, and customer success. Explore how value is a winning proposition enterprise-wide.

Some of our 100+ customers.

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At BetterCloud, we put our customer at the center, measuring and articulating value throughout the marketing, sales and customer lifecycle. ValueCloud has been an integral part of this strategy for us, especially for building corporate alignment around business outcomes.

From a new sales perspective, when we build a BVA with ValueCloud, we've seen our win rates increase by 4.9X and our ACV is 47% higher than in deals without.

Chris Jones
Chief Revenue Officer
BetterCloud



Time-tested, value-proven relationships.

CrowdStrike

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CrowdStrike is a leading cybersecurity company protecting customers from all cyber threats by leveraging its CrowdStrike Falcon® platform to stop breaches. Founded in 2011, CrowdStrike’s cloud-native approach immediately brought a threat perspective with effectiveness, scalability, and flexibility never seen before in the industry.

In order to convey the true economic impact and business value of the CrowdStike platform, they engaged DecisionLink to implement ValueCloud® and activate their Business Value Automation, Business Value Empowerment, and Business Value Realization initiatives.

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“Customer Value Management is the cornerstone of CrowdStrike’s engagement with our prospects and customers. We believe great customer engagements start with our ability to establish and communicate our value proposition, and ValueCloud has enabled us to do so at scale and has helped us to establish customers for life.”

GEORGE KURTZ
President, CEO and Co-Founder
CrowdStrike

DocuSign

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“We chose the right tool, but it’s not just the tool, we chose the right partner. DecisionLink has been a fantastic partner, willing to innovate with us, very attuned to our needs, and with a great vision for where they want to take this product and capability.” 

RAN HAIMOFF
Head of Customer Value Management
DocuSign 

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DocuSign set about looking for a more “robust and scalable solution” that could help them deliver Customer Value Management across the enterprise.  They had been leveraging a benchmark database, but there were a lot of limitations to speed, scale, and success, data mining was manual and the customer data itself was hard to maintain as well. 

By choosing ValueCloud, DocuSign was able to make updates to reflect and enable their own go-to-market plans.  DocuSign had made the strategic decision to sell by use cases and not a by-product, which required a radical change in their entire marketing and sales enablement process and would need to be underpinned with Customer Value Management that was fast to deploy, easy to use, and able to scale at speed.


Verint

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Verint’s mission to simplify, modernize, and automate customer engagement is grounded by the principle that investing in better technology will generate tangible value to your organization and to your customers.

With the adoption of ValueCloud, Verint has been able to launch, accelerate, and scale their use of value across all of their customer-facing operations.

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"The results were stunning. What had previously taken around 8 hours and only delivered 90% of what was needed, with ValueCloud, we were able to go from the first point of entry to a credible asset in 45 minutes.” 

TRENT ISAACS
Regional Vice President, Solution Sales
Verint 


Planview

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Planview’s target customers usually have their own way of doing things, and that includes building the business case. But they also operate with their own assumptions about what exactly Planview is selling, which are not necessarily accurate. The need to clearly communicate not just what its solutions do, but what and how value is delivered was crucial to make the business case, and communicating this via traditional, spreadsheet-based tools to various interested audiences or personas was a major challenge.

Planview selected DecisionLink’s ValueCloud to help its sales teams establish and clarify business value so they could close more deals – and close them at a bigger amount.

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“ValueCloud changes the conversation for our sales teams. It allows us to move away from prospects asking, ‘Do you have what I need in the product?’ to instead asking, ‘How is it going to impact our organization?’ And that’s where the opportunity to expand the deal comes in.”

LINDA ROACH
Vice President of Product Marketing
Planview

See how ValueCloud® can deliver for you.

Take your customer value strategy to the next level and make value your key differentiator. Unlock a reliable solution with organization-wide impact.