Our Customers

DecisionLink customers include many leading companies in the high tech, fin-tech, security , mar-tech and industrial automation spaces. DecisionLink’s customers include: Adobe, Caterpillar, CrowdStrike, DocuSign, Marketo and VMware.

“World-class organizations have ‘value quantification teams’ for $1M+++ opportunities. DecisionLink Value Selling Automation delivers the scalability and usability so we can achieve value quantification for any size deal and early in the sales cycle so we can establish competitive differentiation and preference. The DecisionLink guys say ‘every deal has a business case’. They are right, and they make it so for their customers.”

Mike Maxey
Senior Director of Worldwide Sales, VMWare

“We invested in the best of the best…Salesforce, The Challenger Sale methodology, messaging from Corporate Visions and more. DecisionLink tied it all together and made it work. Nothing we invested in is more valuable than DecisionLink.”

Cliff Elam
Senior Director of Value Selling, ACI Worldwide

“In Q4, our first full quarter of usage, we saw deals with a DecisionLink Value Proposition closed at a 25% higher rate than those without.”

Kristina Scontras
Director of Sales Operations, Amadeus

“We were trailing incumbents competitors as a global financial services company. DecisionLink engaged and helped us articulate the business outcomes and economic value proposition of our solutions for one of their strategic opportunities. We quickly moved to the leader position, and the financial services company asked us to bring DecisionLink back to help with several other of their opportunities. Our CEO observed that ‘business outcomes with numbers make the conversation more interesting!’. Thanks DecisionLink.”

Business Line Executive, Financial Services Company

“The DecisionLink team finally helped us connect the dots between Challenger Selling and our sales approach. With DecisionLink, my commercial teams are now able to carry on a “commercial teaching” conversation in ways they were unable to in the past. DecisionLink frames the conversation in the language of the customer (vs. what we had done previously, which was framing it on our industry/ business terms). We now have prospects who say: “No one else has shown me this before. This is EXACTLY what I need to convince my leadership we should consider making a change”. As many know, the enemy in most B-to-B selling these days is fear of change. If there is not enough differentiated value, companies stay with what they have. We are overcoming that fear now. We couldn’t be more excited about finding the DecisionLink team.”

Director of Marketing, Travel Services Company

“We had significant previous experience in value selling and business value consulting from one of the world’s pre-eminent technology companies, and understood the benefits. But we wanted a ‘game-changer’ for our Business Value function because traditional methods were too slow, too expensive and lacked scalability. We engaged DecisionLink and were presenting our value propositions to key customers in less than a week. Our solutions were fully modeled in a month and every sales rep had value props for key opportunities in 90 days. DecisionLink has changed the Business Value Consulting game in ways we never thought possible.”

Director, Sales Effectiveness & Enablement, Learning Management Company

“We presented our business case built with DecisionLink to the CFO for one of our major prospects. He said, “This is the best, most convincing business case any vendor has ever presented to me.’ We are moving forward, thanks DecisionLink.”

EVP Sales, SaaS technology provider

“The DecisionLink guys asked us, ‘Would your CFO approve funding for the proposals you make to your customers and prospects?’ That’s a hard question and we didn’t like our answer. Thanks to DecisionLink, we now produce business case content quickly and easily for our proposals, helping our customer and prospect champions justify our solutions. A big step, thanks to DecisionLink.”

SVP Sales, SaaS application provider