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2022 Predictions for Sales Leaders: Drive growth with a unified customer value management.


CROs are the new breed of market leaders in the SaaS world. Sales and marketing leaders must redesign their go-to-market strategies to adapt to the new normal and continue to grow.

In this whitepaper, we’ve listed ten considerations that are essential in the role of a CRO, such as:

  • The great resignation
  • Accelerating SaaS competition
  • The rise of customer experience 
  • The shift to competing value