2022 Predictions for Sales Leaders: Drive growth with a unified customer value management.

CROs are the new breed of market leaders in the SaaS world. Sales and marketing leaders must redesign their go-to-market strategies to adapt to the new normal and continue to grow.

In this whitepaper, we’ve listed ten considerations that are essential in the role of a CRO, such as:

• The great resignation
• Accelerating SaaS competition
• The rise of customer experience 
• The shift to competing value