2022 Predictions for Sales Leaders: Drive growth with a unified customer value management.
CROs are the new breed of market leaders in the SaaS world. Sales and marketing leaders must redesign their go-to-market strategies to adapt to the new normal and continue to grow.
In this whitepaper, we’ve listed ten considerations that are essential in the role of a CRO, such as:
- The great resignation
- Accelerating SaaS competition
- The rise of customer experience
- The shift to competing value