Brandable Web Calculator

Value Communicated. Customers Acquired.

The What, Who and When?

Smart Web Calculator helps marketers achieve greater and higher quality top-of-funnel activity by facilitating real-time, interactive ROI simulations. These value-based engagements compel prospects to move through the buying journey, converting prospects into MQLs, to help marketers achieve customer acquisition targets. 

This application is fully integrated into the world's leading Customer Value Management platform, ValueCloud® to give prospects a  baseline for the value you can deliver before they ever speak with a member of your team.

By connecting this with your other sales and marketing tools, prospects can receive an informed and unified message across all of your engagement channels.  

And the results are spectacular. See Below.

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Results

Smart Web Calculator delivers a 12.5% (or greater) conversion improvement of inquiries into MQLs.  For a company doing $500M in annual revenues, this translates to the following financial benefits:

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*Scenario/Assumptions:  

  • Company size: $.5B per year in annual revenue, 30% Net Profit Margin, 195M Shares Outstanding
  • 30% of topline comes from net new business
  • Average Sale Price (ASP) $250K
  • SiriusDecisions typical lead waterfall factors.
  • Typical Web Value Calculator Improvement Factor at this stage - 12.5%

This result represents an impact to one metric in the very early funnel stages - conversion towards an opportunity. ValueCloud affects other metrics in the sales cycle: discounting, deal acceleration, deal size, and conversion rate improvement.  Combined these all create a top-line and bottom-line impact.

How?

A customizable, fully-branded experience, the Smart Web Calculator can be gated or ungated on a company’s website and is flexible enough to support any selling situation, regardless of complexity. It helps marketers engage and compel prospects to take the next step in their buying journey with actionable value-based messaging and a sophisticated ROI calculator experience. 

ValueCloud(R)’s Smart Web Calculator integrates with any CRM and marketing automation platform, enabling marketers to leverage lead scoring, routing, and qualification to get high-value leads to their sales teams quickly. Each Smart Web Calculator generates an asset within ValueCloud’s SOC 2 Type II compliant platform, making the handoff seamless from Marketing to SDR or Sales Rep.

This data can be used by the Value Hypothesis Builder and/or Business Case Builder applications** to support further iteration at subsequent touchpoints in the customer journey.

Experience/Output

For marketers, the Smart Web Calculator is fully configurable and can be easily branded to comply with brand guidelines. 

With multiple design layouts to choose from for both the web experience and the PDF output, as well as model development support, the Smart Web Calculator can be live, and driving engagement in as little as 2 days***. 

For a seller, the Smart Web Calculator can inform deeper conversations with buyers about the impact of your solution and the possible outcomes that can be achieved.

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Click on the image to enlarge

Why Us?

ValueCloud doesn’t operate in isolation, nor perpetuate islands of value data, reports, case studies, spreadsheets, etc. We are uniquely positioned to deliver maximum ROI on marketing and sales investments because we are a digital platform that is flexible enough to evolve as your company, solutions, and target markets evolve.

With an intuitive user interface, companies have the power to update their models, pricing, benefits, internationalization and more, in real-time, freeing up value resources to focus on strategic deals versus managing consultants who deliver static reports and case studies. 

ValueCloud® uniquely creates a ValueThread™ that tracks a prospect’s value data throughout the funnel, removing the arduous and time-consuming task of cost-benefit analysis at every stage.  When marketers take the lead and leverage ValueCloud at the beginning of the customer journey, it sets the pace and tone for the entire sales organization to follow suit.

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Customers for Life. Realized.

Smart Web Calculator is ideal for Marketers who want to create a more compelling and engaging online experience for prospects visiting their website; who want to ensure higher traffic and better conversion rates, and who want to align more closely with sales in ensuring effective lead flow processes. Smart Web Calculator can also be used in live engagements with sales development representatives/business development representatives to conduct ROI simulations with a prospect.

**sold separately
***varies depending on the number of models to be built, however, in one week a single model is doable.

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In addition to twelve out of the box assets branded for your company, we can produce virtually anything you can imagine!

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Smart Web Calculator

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Case Study Builder

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