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Differentiate your risk mitigation impact with the power of value

Uncover prospects’ key risk mitigation concerns, quantify the value enabled by your security solutions, and clearly highlight value delivered post-sales. ValueCloud® delivers strategic advantage for cybersecurity sales and continued customer success.


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Improve win rates by 50-70%
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Retain over 95% of your customers

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Reduce discounting by up to 20%


Center your culture on business outcomes

Elevate customer communications from features and functions or usage and bugs to true business impact. Show customers the real economic benefit they’ll get by investing in your cybersecurity technology. And stand out from competitors by speaking business impact in a technical world.

Empower sellers to become trusted advisors

Our self-service interface guarantees your sales reps can prepare value analyses for every account they are prospecting and serve specific case studies for any selling scenario to ensure your sellers are as relevant as possible for every conversation.

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Prioritize security with the only SOC 2 Type II-compliant value software

Keep precious end-customer data used to build business cases protected and secure. ValueCloud is the only SOC 2 Type II-compliant value management solution. Deliver long-term value for your business and your customers with a platform that puts security first.

Speak in the language of your buyers, confidently

Approach every CSO conversation around risk avoidance and business outcomes with confidence. Help your team know which products to recommend and how to position them using our Guided Discovery frameworks.


Boost Net Retention Rate by delivering on your promises

Use Value Realization to hold your organization accountable to pre-sale promises and shape Customer Success conversations. Identify opportunities to cross-sell and upsell, or proactively prepare improvement plans for accounts that are underachieving.

The value enablement platform

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Value hypothesis builder tailored to each prospect
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Customizable tear sheets and one-pagers
Branded case studies with up-to-date outcome data
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Reliable sources of industry, company, and market data
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Integrations with your CRM, marketing, and data solutions
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Value realization to track and monitor ongoing results

The leading value platform for cybersecurity companies

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"Customer Value Management is the cornerstone of CrowdStrike’s engagement with our prospects and customers. We believe great customer engagements start with our ability to establish and communicate our value proposition, and ValueCloud has enabled us to do so at scale and has helped us to establish customers for life."
George Kurtz President, CEO and Co-Founder
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“Our prospects and customers need a way to articulate the business value we deliver when our sales teams aren’t in the room, and our sellers have been hungry for a way to deliver that to them at scale. ValueCloud lets them co-create the business value story and enables our champions to confidently make their case our for solution. ValueCloud has influenced over 15% of FY23 new ARR YTD, supporting both new business and expansion opportunities. Reps using ValueCloud are closing larger deals, faster.”
Jarod Greene Vice President of Product Marketing
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"Winning with Business Value is top of mind for our leadership team. The last 18 months have been a testament to the organization’s commitment to not only win with business value, but also deeply integrate value into the DNA of our selling motion. These outcomes are the result of the complementary forces of program support, tool automation, and targeted sales enablement."
Daisha Chung Director, Global Business Value and Strategy
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Our Customers 



CrowdStrike has influenced $189 Million in Revenue with Business Value Assessments from ValueCloud.



HashiCorp delivers consistent workflows to provision, secure, connect, and run any infrastructure for any application.



With 500+ customers around the world, including half of the Fortune 10, SpyCloud is the leader in operationalizing Cybercrime Analytics to protect businesses.


Contrast Security

Contrast Security application security software unifies security and development with one DevSecOps platform and increases accuracy and productivity.


Menlo Security

Ransomware attacks are being fueled by Highly Evasive Adaptive Threats (HEAT). Prevent HEAT attacks from evading your defenses with Menlo Security.


SAFE Security

SAFE platform enables an organization to assess, prioritize, and manage enterprise-wide cyber risk in real-time.



BioCatch delivers advanced fraud protection through innovative device fingerprinting, network analysis and behavioral insights that provide global banks with actionable intelligence to create a secure and frictionless digital customer experience.


Axis Security

Axis Security, with its Atmos security service edge (SSE) platform, elevates secure access so that people and technology can work in harmony.

The Foundation For Outcome-Based Customer Relationships

This IDC Spotlight shares why customer value
management (CVM) is the best way to measure the
lifetime value of a commercial relationship, how it
differs from conventional ROI and value-based selling, 
and the impact it has on businesses. 
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