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Close deals faster and maximize NRR with an enterprise-wide focus on value

From accelerating deal closing and supporting internal champions, to securing hard-fought software budgets and maximizing renewals and expansions post-sale, ValueCloud® makes it easy to showcase value throughout the customer lifecycle.


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Improve win rates by 50-70%
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Retain over 95% of your customers
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Reduce discounting by up to 20%

Create a corporate culture centered on business outcomes

Elevate customer communications from features and functions or usage and bugs to true business impact. Show customers the real economic benefit they’ll get by investing in your technology. Stand out from competitors by speaking business impact in a technical world.

Engage prospects early with data-driven value hypotheses

Initiate prospect conversations with value analysis unique to them, based on what you've done for similar companies. Our fully-automated, self-service interface guarantees your sales reps can prepare accurate value analyses for every account they are prospecting.


Create sales-ready, customized assets automatically

With assets that are personalized for every selling scenario, you can show up prepared for any conversation. Our asset library frees up your sales team's time, allowing them to focus on closing deals instead of searching for answers.

Ensure consistent branding and messaging across the organization

Establish clear messaging and branding to keep field teams aligned. Take collateral up a notch with account-based customization—across the buyer journey, and at scale. Save sellers time from tracking down case studies and templates with an intuitive asset repository.

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Ensure post-sale delivery on pre-sale promises and improve Net Retention Rate

Hold your organization accountable to the promises made pre-sale with value realization. Identify opportunities to cross-sell and upsell or proactively prepare improvement plans for accounts that are underachieving.

The value enablement platform

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Value hypothesis builder tailored to each prospect
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Customizable tear sheets and one-pagers
Branded case studies with up-to-date outcome data
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Reliable sources of industry, company, and market data
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Integrations with your CRM, marketing, and data solutions
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Value realization to track and monitor ongoing results

The leading value management platform for SaaS companies

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"The DecisionLink solution continues to evolve with our needs and offers insights gathered from stakeholders with experience growing value programs. Their platform is user-friendly and our sellers can quickly leverage the tools without a lot of training. Plus, the reports and graphs produced by the software are easy for sellers to understand and discuss with prospects."
Mike Carpenter President of Global Sales and Field Operations
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“Our prospects and customers need a way to articulate the business value we deliver when our sales teams aren’t in the room, and our sellers have been hungry for a way to deliver that to them at scale. ValueCloud lets them co-create the business value story and enables our champions to confidently make their case our for solution. ValueCloud has influenced over 15% of FY23 new ARR YTD, supporting both new business and expansion opportunities. Reps using ValueCloud are closing larger deals, faster.”
Jarod Greene Vice President of Product Marketing
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"At BetterCloud, we put our customer at the center, measuring and articulating value throughout the marketing, sales and customer lifecycle. ValueCloud has been an integral part of this strategy for us, especially for building corporate alignment around business outcomes. From a new sales perspective, when we build a BVA with ValueCloud, we've seen our win rates increase by 4.9X and our ACV is 47% higher than in deals without."
Chris Jones CRO
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"We leverage DecisionLink to easily build compelling ROI documents for sponsors and power sponsors in our deals. Over the course of our two-year deployment, we've seen that when our reps create a RapidValue, we have an increased ACV of 30%. Needless to say, our AEs love the platform."
Sefton Cohen Chief Revenue Officer

Our Customers 



DocuSign has seen a 73% win rate improvement from using ValueCloud.



Planview has increased their ASP for Enterprise deals by 16% and their ASP for Strategic deals by 93% with ValueCloud.



Verint has reduced discounting by 17% with ValueCloud and shortened business case development from 8 hours to 45 minutes.



Highspot influenced over 15% of FY23 new ARR, supporting both new business and expansion opportunities.



BetterCloud reported a win rate increase of 4.9X with Business Value Assessments from ValueCloud. They are seeing a 47% higher ACV than on deals without automated business cases.



Innovate faster, operate more efficiently, and drive better business outcomes with observability, AI, automation, and application security in one platform.



iCIMS has a 94.5% win rate when they leverage a Value Assessment from ValueCloud and are seeing a 2.9X higher ASP.



Nasuni was able to roll out ValueCloud to 150+ sellers in less than 3 months from right within their Salesforce instance.

The Foundation For Outcome-Based Customer Relationships

This IDC Spotlight shares why customer value
management (CVM) is the best way to measure the
lifetime value of a commercial relationship, how it
differs from conventional ROI and value-based selling, 
and the impact it has on businesses. 
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