B2B Sales is changing. Is it time to update your go-to-market strategies?

In the last 10 years, B2B selling has transformed dramatically due to the digitalization of sales functions. With that, 57% of the traditional selling process has vanished.
With the disappearing sales process and digitalization of go-to-market activities, the amount of direct interaction with buyers is limited. In this whitepaper, you'll learn:

  • The forces of change in sales today and the additional responsibilities they create
  • Skills that salespeople should hone in order to excel
  • 8 things companies can do to help prepare their organization for these changes.