ValueCloud® Top-of-Funnel Bundle

Value Communicated. Customers Acquired.

The new 'ToFu' bundle is designed to fill up the funnel with high-quality leads, improve conversion rates, and ultimately achieve greater marketing ROI. It accomplishes this in three ways:

  • It automates the development of customer case studies bringing together qualitative and quantitative messaging. Case studies that contain both qualitative story-telling and quantitative facts and figures grab audience attention 30% more often to generate more impressions and click-throughs, better engagement, and ultimately more sales-ready leads.

  • When intrigued prospects visit your site to learn more they can engage in an ROI simulation through the Web Value Calculator experience. This engagement helps prospects discover the economic impact of your solutions. The environment can be gated prior to the discovery or upon requesting the PDF output.

  • But there’s more: when gated, all contact information collected and value output captured can be automatically routed and leveraged by reps further down the funnel.   

When all three capabilities come together the outcomes are magical; higher quality leads, marketing and sales alignment on value, and demonstrable ROI.  

And the results are spectacular. See Below.

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Results

The Top-of-Funnel Bundle delivers 12.5% (or greater) conversion improvement of inquiries to SALs. For a company doing $500M in annual revenues, this translates to the following financial benefits:

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*Scenario/Assumptions:  

  • Company size: $.5B per year in annual revenue, 30% Net Profit Margin, 195M Shares Outstanding
  • 30% of topline comes from net new business
  • Average Sale Price (ASP) $250K
  • SiriusDecisions typical lead waterfall factors. 
  • Typical Web Value Calculator Improvement Factor at this stage - 12.5%

This result represents an impact to one metric in the very early funnel stages - conversion towards an opportunity. ValueCloud affects other metrics in the sales cycle: discounting, deal acceleration, deal size, and conversion rate improvement.  Combined these all create a top line and bottom line impact.

Our Difference?

This isn’t your typical ROI Calculator or static economic report.  Nothing is done in isolation.  Every piece of customer value data established in either the Case Study Builder or Smart Web Calculator are fully integrated into the ValueCloud platform, to ensure customer value data follows the prospect down the funnel and throughout the entire customer journey, even as it gets refined during the early engagement (Value Hypothesis Development*)  or mid-funnel (Business Case Builder*) or after the sale (Value Realization Tracker*).

Top-of-Funnel Bundle Comprised of 3 ValueCloud® Products

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Smart Web Calculator
Includes: unlimited number of model and design possibilities, free ½ day workshop to develop one value model,  one experience design, and one #valuegraphic output design

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Case Study Builder
Includes: unlimited number of Case Study outputs, with a free ½ day workshop to help build one template

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Marketing Automation Connector
Supports: any major Marketing Automation platform: Pardot, Marketo, Eloqua, and HubSpot

*This bundle is fully integrated with the other ValueCloud® products such as Value Hypothesis Builder, Business Case Builder, and Value Achievement Tracker to create an end-to-end ValueThread™ that follows the customer value journey. Each sold separately.  

Business Case Builder

Smart Web Calculator

Value Management Engine

Value Hypothesis Builder

Case Study Builder

Value Achievement Tracker

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3423 Piedmont Rd NE • Atlanta, GA 30305
Phone: 800-670-8301 • E-mail: info@decisionlink.com