The Top-of-Funnel Bundle delivers 12.5% (or greater) conversion improvement of inquiries to SALs. For a company doing $500M in annual revenues, this translates to the following financial benefits:
- Company size: $.5B per year in annual revenue, 30% Net Profit Margin, 195M Shares Outstanding
- 30% of topline comes from net new business
- Average Sale Price (ASP) $250K
- SiriusDecisions typical lead waterfall factors.
- Typical Web Value Calculator Improvement Factor at this stage - 12.5%
This result represents an impact to one metric in the very early funnel stages - conversion towards an opportunity. ValueCloud affects other metrics in the sales cycle: discounting, deal acceleration, deal size, and conversion rate improvement. Combined these all create a top line and bottom line impact.
This isn’t your typical ROI Calculator or static economic report. Nothing is done in isolation. Every piece of customer value data established in either the Case Study Builder or Smart Web Calculator are fully integrated into the ValueCloud platform, to ensure customer value data follows the prospect down the funnel and throughout the entire customer journey, even as it gets refined during the early engagement (Value Hypothesis Development*) or mid-funnel (Business Case Builder*) or after the sale (Value Realization Tracker*).
Top-of-Funnel Bundle Comprised of 3 ValueCloud® Products
Smart Web Calculator
Includes: unlimited number of model and design possibilities, free ½ day workshop to develop one value model, one experience design, and one #valuegraphic output design
Click to enlarge
Case Study Builder
Includes: unlimited number of Case Study outputs, with a free ½ day workshop to help build one template
Marketing Automation Connector
Supports: any major Marketing Automation platform: Pardot, Marketo, Eloqua, and HubSpot
Pricing MSRP: $2,279 per month USD
*This bundle is fully integrated with the other ValueCloud® products such as Value Hypothesis Builder, Business Case Builder, and Value Achievement Tracker to create an end-to-end ValueThread™ that follows the customer value journey. Each sold separately.