ValueCloud® for Marketers delivers 12.5% (or greater) conversion improvement of inquiries to SALs. For a company doing $500M in annual revenues, this translates to the following financial benefits:
- Company size: $.5B per year in annual revenue, 30% Net Profit Margin, 195M Shares Outstanding
- 30% of topline comes from net new business
- Average Sale Price (ASP) $250K
- SiriusDecisions typical lead waterfall factors.
- Typical Web Value Calculator Improvement Factor at this stage - 12.5%
This result represents an impact to one metric in the very early funnel stages - conversion towards an opportunity. ValueCloud affects other metrics in the sales cycle: discounting, deal acceleration, deal size, and conversion rate improvement. Combined these all create a top-line and bottom-line impact.
ValueCloud® isn’t your typical web calculator or static economic report. By generating leads with an interactive ROI simulation on your website, marketers can empower their SDR and Sales teams to lead with value-based conversations in their outreach, turning the top of funnel Value Hypothesis into a Business Case that can be owned by Sales.