While much has been written on the importance of value selling, little has been done to institutionalize best practices—until now.
The role of the value practitioner continues to grow increasingly important. This book focuses on WHAT this role is, WHY it's important and HOW it can bridge the gap between buyer and seller expectations. In it, you'll learn:
- The current state and future growth of the Value Management discipline
- How the need for an agile value management environment is opening the door for value practitioners
- Knowledgeable insights, reusable frameworks and best practices for value practitioners to become strategic players in their organizations