Power your success with
our Value Black Belt Certification.

Ensure your team can take full advantage of the ValueCloud® platform with the DecisionLink Value Black Belt Program (VBB). This first-of-its-kind certification program will deepen your team’s capabilities and assure their fluency in the language of value selling.

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The certification will ensure your team has the depth of knowledge and skills to unleash the full impact of value across the buyer lifecycle. And with organizational adoption tracking, you can be certain broad management visibility and business success metrics are in place.

Unleashing Customer Value Starts Here.

The VBB program features four achievement levels for ten roles within sales, marketing, value engineering, administration, and Customer Value Management oversight.

Yellow Belt → Certificate for Value Selling: focuses on the fundamentals
Green Belt → Certificate for Value Coaching: focuses on train-the-trainer
Red Belt → Certificate as Value Practitioner: focuses on the value experts
Black Belt → Certificate for Value Program Leadership: Directors and C-Suite

Focus on 10 Value Professional Roles


Achieve enterprise-wide value success.

The DecisionLink Value Black Belt program empowers your team to bring business value to every customer conversation. Using designated Checkpoint Criteria, each participant can develop their competencies and define opportunities to grow. The Program includes tailored materials that develop a range of value skillsets with regular measurement of progress.


Congratulations to our Value Black Belt Graduates


Chad Dull

Lead Solution Consultant, Value Engineering at Verint


Linda Roach

Vice President of Product Marketing at Planview


Daisha Chung

Director of Global Business Value & Strategy at CrowdStrike


Stephan Liozu, Ph.D.

Founder of Value Innoruption Advisors and Former CVO at Thales


Ben Allard

Vice President & General Manager, APAC at Apptio


Trent Issacs

RVP, Solution Sales Innovation & Enablement at Verint


Hadley Paul

Business Value Consultant at PagerDuty


Matt Denton

Senior Director of Business Value Consulting at Confluent


Gaurav Sharma

Senior Value Consultant at ServiceNow


Greg Cunningham

Principal Business Value Consultant at Confluent


Megan Bozio

Senior Director of Global Sales Programs & Enablement at CrowdStrike

Turning value into your strategic advantage.

Transform everyday customer conversations into strategic, value-based conversations. When value is infused organization-wide, your team can achieve the skill and scale to create customers for life. Whether you’re an established organization looking to deepen competitive advantage or a fast-growing disruptor changing your industry, expanding your team’s value training will keep you out in front. Get a demo and get answers to your questions.