Value Heroics: Laurie Schrager – A Hero Who Knows That Transforming with Value Can Move Mountains

Value Hero: Laurie Schrager, VP, Global Revenue Operations, Enablement & Education, Tealium

At Tealium, we are in the middle of implementing a new enterprise-wide program that we’ve branded as the ‘Value Standard’. The program consists of training for the team in Value Selling and Value Engineering, creating new slide decks centered around the value that can be achieved from using our products, revising and restructuring our customer stories, building an ROI calculator and making sure we have the appropriate enablement and certification for our team members.

Transformation is hard – but this is the right thing for the business. We’re able to add more value for our customers through these initiatives, becoming more strategic to them, so even though the lift to implement a transformation like this is significant, it will pay dividends for our clients, for our business, and for our shareholders—and that makes it worth the time and effort.


Throughout the summer, DecisionLink is honoring the Value Heroes of organizations as a part of “Value Heroes: A Summer of Recognition.” We are sharing Value Hero stories on our blog of leading influencers in value management, which were submitted by the value heroes themselves or by the sales professionals that they have supported. Our celebration of Value Heroes concludes on August 13 with our “Value Heroes Summit,” a town hall, a virtual forum where value and sales professionals can connect, share stories and best practices, and engage with like-minded professionals. Share your stories and join the conversation!

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