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Unleash the value potential of every customer-facing team

Empower marketing, sales, and customer success with proven value management solutions and a create single source of value truth. From demand generation to renewals, ValueCloud makes data-driven value selling and customer experience simple—and smart.


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Improve win rates by 50-70%
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Increase deal velocity by 45% 
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Reduce discounting by  20% or more

One platform for scaling value conversations across the customer journey

Create a single source of truth for value management. From marketing, to sales, through customer success, your company will be able to tie the value of your offering to each and every customer.

Create a corporate culture centered on business outcomes

Elevate customer communications from features and functions, usage and product bugs, to conversations around the financial impact your solutions are helping them achieve.


Boost revenue and grow market share

Help your buyer build the business case—because if you don’t, the competition will. Empower your champions with ValueCloud intelligence to increase win rates and deal size while decreasing discounts and shortening deal cycles. Our platform creates confident customers, overcomes fear-based objections and helps move deals across the goal line.

Connect pre-sales promises to post-sale delivery

Your brand is critical to protect. With Value Realization, you can ensure that the promises your team makes pre-sale are delivered, tracked, and communicated post-sale to grow NRR and build customers for life.


Empower your entire sales team with tools to succeed

Give everyone on your team access to value analysis, so more sellers can exceed their quotas. Don’t reserve this tool for strategic deals and top sellers—because everyone knows when you sell with value, you win.

The value enablement platform

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Value hypothesis builder tailored to each prospect
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Customizable tear sheets and one-pagers
Branded case studies with up-to-date outcome data
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Reliable sources of industry, company, and market data
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Integrations with your CRM, marketing, and data solutions
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Value realization to track and monitor ongoing results

Build customers for life with value-based conversations

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"At BetterCloud, we put our customer at the center, measuring and articulating value throughout the marketing, sales and customer lifecycle. ValueCloud has been an integral part of this strategy for us, especially for building corporate alignment around business outcomes. From a new sales perspective, when we build a BVA with ValueCloud, we've seen our win rates increase by 4.9X and our ACV is 47% higher than in deals without."
Cris Jones CRO
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"Customer Value Management is the cornerstone of CrowdStrike’s engagement with our prospects and customers. We believe great customer engagements start with our ability to establish and communicate our value proposition, and ValueCloud has enabled us to do so at scale and has helped us to establish customers for life."
George Kurtz President, CEO and Co-Founder
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"When we were selling with value, we were seeing close rates in the high forties to low fifties percent. And the impact of discounting was even better news in my opinion. The discount rate was down by 17% compared to the norm. That’s a big deal."
Trent Isaacs Regional Vice President
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"When we close a deal, we’ve already put in all the work through product development, marketing, and so on—and those costs are fixed. We’re not going to lower the cost of our offering. If we can use ValueCloud® to justify the business case and get a better price, that additional income goes directly to the bottom line."
Jeff Bolke Former Executive Vice President of Sales
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Our Customers 



Caterpillar is the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial turbines and diesel-electric locomotives.



Highspot influenced over 15% of FY23 new ARR, supporting both new business and expansion opportunities.



Amadeus recorded a 45% improvement in deal velocity acceleration and increased their close rate by 27%.



Verint has reduced discounting by 17% with ValueCloud and shortened business case development from 8 hours to 45 minutes.



Planview has increased their ASP for Enterprise deals by 16% and their ASP for Strategic deals by 93% with ValueCloud.



CrowdStrike has influenced $189 Million in Revenue with Business Value Assessments from ValueCloud.



iCIMS has a 94.5% win rate when they leverage a Value Assessment from ValueCloud and are seeing a 2.9X higher ASP.



BetterCloud reported a win rate increase of 4.9X with Business Value Assessments from ValueCloud. They are seeing a 47% higher ACV than on deals without automated business cases.

The Foundation For Outcome-Based Customer Relationships

This IDC Spotlight shares why customer value
management (CVM) is the best way to measure the
lifetime value of a commercial relationship, how it
differs from conventional ROI and value-based selling, 
and the impact it has on businesses. 
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