Unleash the value potential of every customer-facing team
Empower marketing, sales, and customer success with proven value management solutions and a create single source of value truth. From demand generation to renewals, ValueCloud makes data-driven value selling and customer experience simple—and smart.

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One platform for scaling value conversations across the customer journey
Create a single source of truth for value management. From marketing, to sales, through customer success, your company will be able to tie the value of your offering to each and every customer.
Create a corporate culture centered on business outcomes
Elevate customer communications from features and functions, usage and product bugs, to conversations around the financial impact your solutions are helping them achieve.


Boost revenue and grow market share
Help your buyer build the business case—because if you don’t, the competition will. Empower your champions with ValueCloud intelligence to increase win rates and deal size while decreasing discounts and shortening deal cycles. Our platform creates confident customers, overcomes fear-based objections and helps move deals across the goal line.
Connect pre-sales promises to post-sale delivery
Your brand is critical to protect. With Value Realization, you can ensure that the promises your team makes pre-sale are delivered, tracked, and communicated post-sale to grow NRR and build customers for life.


Empower your entire sales team with tools to succeed
Give everyone on your team access to value analysis, so more sellers can exceed their quotas. Don’t reserve this tool for strategic deals and top sellers—because everyone knows when you sell with value, you win.
The value enablement platform
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Build customers for life with value-based conversations







Our Customers

Caterpillar
Caterpillar is the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial turbines and diesel-electric locomotives.

Highspot
Highspot influenced over 15% of FY23 new ARR, supporting both new business and expansion opportunities.

Amadeus
Amadeus recorded a 45% improvement in deal velocity acceleration and increased their close rate by 27%.

Verint
Verint has reduced discounting by 17% with ValueCloud and shortened business case development from 8 hours to 45 minutes.

Planview
Planview has increased their ASP for Enterprise deals by 16% and their ASP for Strategic deals by 93% with ValueCloud.

CrowdStrike
CrowdStrike has influenced $189 Million in Revenue with Business Value Assessments from ValueCloud.

iCIMS
iCIMS has a 94.5% win rate when they leverage a Value Assessment from ValueCloud and are seeing a 2.9X higher ASP.

BetterCloud
BetterCloud reported a win rate increase of 4.9X with Business Value Assessments from ValueCloud. They are seeing a 47% higher ACV than on deals without automated business cases.
The Foundation For Outcome-Based Customer Relationships
management (CVM) is the best way to measure the
lifetime value of a commercial relationship, how it
differs from conventional ROI and value-based selling,
and the impact it has on businesses.

Our Resources

The Evolution of Solution-Based Selling Methodology

How to Build a Strong Value Selling Framework for Your Sales Organization

The Future of B2B Sales: From a Buyer’s Perspective Part II
Upcoming Webinar
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