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Power ongoing value realization and exceed customer expectations

Keep conversations centered on value at every stage of the customer journey. Arm customer success teams with the ability to track what was promised with what customers achieved. Capture and leverage proof points, identify new revenue opportunities, and build measurable long-term success with every interaction.


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Improve win rates by 50-70%
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Retain over 95% of your customers

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Reduce discounting by up to 20%


Scale Value Realization across the organization to increase NRR

Create a structured customer engagement framework around value delivery—from sales handoff through renewal. Track organizational objectives and success metrics and establish value review cadences so customers always see the value in your partnership.

Capture proof points and create case studies automatically

Complete the feedback loop with real-time access to customer metrics and streamline the handoff of case study-ready customers, proof points and testimonials to Marketing.


Streamline the handoff from Sales to Customer Success

Make sure what you promise pre-sale, you deliver post-sale. With detailed pre-sale business cases, your team can deliver against expectations resulting in seamless implementation and an excellent customer experience.

Elevate customer conversations—from QBRs to QVRs

Focus conversations on actual business impact, not usage and tickets. Earn the right to engage with executives by leading with financial results delivered via quarterly value reviews (QVRs).


Identify opportunities for upsell and cross-sell while monitoring churn risk

Discover opportunities for expansion and upselling. Proactively prepare improvement plans for accounts that are underachieving to course-correct ahead of renewal windows and prevent churn.

The value enablement platform

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Value hypothesis builder tailored to each prospect
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Customizable tear sheets and one-pagers
Branded case studies with up-to-date outcome data
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Reliable sources of industry, company, and market data
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Integrations with your CRM, marketing, and data solutions
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Value realization to track and monitor ongoing results

Establish customers for life with value realization

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"Customer Value Management is the cornerstone of CrowdStrike’s engagement with our prospects and customers. We believe great customer engagements start with our ability to establish and communicate our value proposition, and ValueCloud has enabled us to do so at scale and has helped us to establish customers for life."
George Kurtz President, CEO and Co-Founder
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"We chose the right tool, but it’s not just the tool, we chose the right partner. DecisionLink has been a fantastic partner, willing to innovate with us, very attuned to our needs, and with a great vision for where they want to take this product and capability."
Ran Haimoff Head of Customer Value Management
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"ValueCloud allows me to save significant time creating an ROI for the customer. Additionally, it adds creditability to my conversation with the C-Suite and/or financial stakeholders."
Anonymous Large Medical Device Company
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"Customer lifetime value is going to be how CROs are being measured in the very near future. It’s not just about the initial sale anymore. It’s the “stickiness,” measured by the retention rate."
Mike Carpenter President of Global Sales and Field Operations

Our Customers 



DocuSign has seen a 73% win rate improvement from using ValueCloud.



BetterCloud reported a win rate increase of 4.9X with Business Value Assessments from ValueCloud. They are seeing a 47% higher ACV than on deals without automated business cases.



CrowdStrike's Business Value Realization program is driving higher renewal rates, expand cross-sell/upsell opportunities, and providing customers with an unmatched experience that increases trust and brand loyalty.



iCIMS has a 94.5% win rate when they leverage a Value Assessment from ValueCloud and are seeing a 2.9X higher ASP.



Planview has increased their ASP for Enterprise deals by 16% and their ASP for Strategic deals by 93% with ValueCloud.



Verint has reduced discounting by 17% with ValueCloud and shortened business case development from 8 hours to 45 minutes.



NCR Corporation is a leader in transforming, connecting and running technology platforms for self-directed banking, stores and restaurants.



Highspot influenced over 15% of FY23 new ARR, supporting both new business and expansion opportunities.

The Foundation For Outcome-Based Customer Relationships

This IDC Spotlight shares why customer value
management (CVM) is the best way to measure the
lifetime value of a commercial relationship, how it
differs from conventional ROI and value-based selling, 
and the impact it has on businesses. 
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