DecisionLink Acquired by Read the Press Release

Market smarter, not harder

Elevate marketing outcomes by focusing on value. Attract better leads, customize assets using real customer data, and facilitate a seamless handoff to sales. With DecisionLink ValueCloud, everything you need is at your fingertips.


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Improve win rates by 50-70%
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Retain over 95% of your customers
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Reduce discounting by up to 20%

Generate highly-qualified leads with a branded web value calculator

With a simple line of embed code, prospects can explore their needs while you dynamically present the advantages and benefits of your product without lifting a finger. Generate high quality leads and facilitate a seamless handoff to SDRs or the Sales Team.

Ensure consistent branding and messaging across the field

Establish clear messaging and branding to keep field teams aligned. Take collateral up a notch with account-based customization—across the buyer journey, and at scale. Save sellers time from tracking down case studies and templates with an intuitive asset repository.


Capture proof points and create case studies automatically

Close the customer success feedback loop with real-time access to customer metrics. Streamline the handoff of case study-ready customers, proof points and testimonials.

Gain customer intelligence to inform product marketing efforts

Find out how customer go-to-market efforts are resonating and use that intel to inform marketing initiatives. Arm your sellers with playbooks and battle cards for any situation or competitor.

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Deploy an integrated marketing strategy across all channels

Create multi-channel marketing campaigns for leads who engage with your value-based efforts. With integrations to your marketing automation and CRM tools, ensure a seamless handoff to Sales and SDRs.

The value enablement platform

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Value hypothesis builder tailored to each prospect
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Customizable tear sheets and one-pagers
Branded case studies with up-to-date outcome data
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Reliable sources of industry, company, and market data
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Integrations with your CRM, marketing, and data solutions
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Value realization to track and monitor ongoing results

Improve marketing outcomes by leading with value

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"ValueCloud changes the conversation for our sales teams. It allows us to move away from prospects asking, ‘Do you have what I need in the product?’ to instead asking, ‘How is it going to impact our organization?’ And that’s where the opportunity to expand the deal comes in."
Linda Roach Vice President of Product Marketing
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"DecisionLink has transformed our entire sales process. By enabling our sales team to quickly create and lead with value propositions during, or even before a first call with a prospect, they can now communicate price in the context of what we displace."
Tom Rose Vice President of Technical Marketing & Sales Enablement
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"These outputs are beautiful, the best I've seen as a value seller. I'd be comfortable presenting these at any time to any level of customer leadership."
Anonymous Analytics Platform Customer
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Our Customers 



DocuSign has seen a 73% win rate improvement from using ValueCloud.



BetterCloud reported a win rate increase of 4.9X with Business Value Assessments from ValueCloud. They are seeing a 47% higher ACV than on deals without automated business cases.



CrowdStrike has influenced $189 Million in Revenue with Business Value Assessments from ValueCloud.



iCIMS loves having professional PowerPoint outputs they can use to tell the story of what iCIMS can do for organizations, build a strong business case, and get approval at every level—faster, and more easily.



Planview has increased their ASP for Enterprise deals by 16% and their ASP for Strategic deals by 93% with ValueCloud, resulting in $57M in revenue.



Verint has reduced discounting by 17% with ValueCloud and shortened business case development from 8 hours to 45 minutes.



Nasuni was able to roll out ValueCloud to 150+ sellers in less than 3 months from right within their Salesforce instance.



Highspot influenced over 15% of FY23 new ARR, supporting both new business and expansion opportunities.

The Foundation For Outcome-Based Customer Relationships

This IDC Spotlight shares why customer value
management (CVM) is the best way to measure the
lifetime value of a commercial relationship, how it
differs from conventional ROI and value-based selling, 
and the impact it has on businesses. 
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