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Create customizable, repeatable value models for organization-wide use

Give every customer-facing team the ability to demonstrate, accelerate, and ensure value delivery. With a cloud-based platform, everyone can customize their conversations, quantify business impact, and deliver on pre-sale promises.


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Improve win rates by 50-70%
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Reduce value analysis from 8 hours to 45 minutes
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Reduce discounting by up to 20%

Scale value-based conversations to everyone in the organization

Don’t reserve value analysis for top sellers or strategic accounts. Give every rep the opportunity to do better with value-based customer insights—because everyone knows when you sell with value, you win.

Increase security, adoption, and accuracy with cloud-based tools

Convert clunky, manual spreadsheets into flexible value models that everyone in the organization can use to fuel value-based conversations. Protect your IP while increasing value enablement accuracy and adoption.


Extend value conversations across the customer journey with one platform

Create a single source of truth for value management across marketing, sales, and customer success to help align the business around each customer's unique goals. Consolidate business impact records for each prospect and customer and improve the overall customer experience.

Focus on what really matters: customer value

Spend your time where it’s best used—in front of customers. Save time calculating spreadsheets and formatting presentations and focus instead on the high-value, high-impact activities that drive the business forward.


Ensure post-sale delivery on pre-sale promises

Compare value delivered against expected results with value realization. Identify opportunities to cross-sell and upsell or proactively prepare improvement plans for accounts that are underachieving.

The value enablement platform

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Value hypothesis builder tailored to each prospect
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Customizable tear sheets and one-pagers
Branded case studies with up-to-date outcome data
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Reliable sources of industry, company, and market data
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Integrations with your CRM, marketing, and data solutions
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Value realization to track and monitor ongoing results

Accelerate sales by scaling value conversations

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"The results were stunning. What had previously taken around 8 hours and only delivered 90% of what was needed, with ValueCloud, we were able to go from the first point of entry to a credible asset in 45 minutes."
Trent Isaacs Regional Vice President
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"We chose the right tool, but it’s not just the tool, we chose the right partner. DecisionLink has been a fantastic partner, willing to innovate with us, very attuned to our needs, and with a great vision for where they want to take this product and capability."
Ran Haimoff Head of Customer Value Management
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"I’ve used these tools throughout my career and while different people have had very effective calculation tools, the presentations were always lacking. With ValueCloud®, the output is world-class."
Jeff Bolke Former Executive Vice President of Sales
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"ValueCloud allows me to save significant time creating an ROI for the customer. Additionally, it adds creditability to my conversation with the C-Suite and/or financial stakeholders."
Anonymous Large Medical Device Company
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"We were able to roll out ValueCloud to our 150+ sales team in just three months. The integration with Salesforce was easy. Our sales reps live in Salesforce, so being able to connect to ValueCloud and build value props right from the Opportunity record means there is no change to their daily routine."
Tom Rose Vice President of Technical Marketing & Sales Enablement

Our Customers 



DocuSign has seen a 73% win rate improvement from using ValueCloud and have over 500 sellers leveraging the platform in their sales cycles.



BetterCloud reported a win rate increase of 4.9X with Business Value Assessments from ValueCloud. They are seeing a 47% higher ACV than on deals without automated business cases.



CrowdStrike has influenced $189 Million in Revenue with Business Value Assessments from ValueCloud.



iCIMS has a 94.5% win rate when they leverage a Value Assessment from ValueCloud and are seeing a 2.9X higher ASP.



Planview has increased their ASP for Enterprise deals by 16% and their ASP for Strategic deals by 93% with ValueCloud.



Verint has reduced the time it takes to develop a business case from 8 hours to 45 minutes, and reduced discounting by 17% with ValueCloud.



Nasuni was able to roll out ValueCloud to 150+ sellers for self-sevice value analysis in less than 3 months from right within their Salesforce instance.



Highspot influenced over 15% of FY23 new ARR, supporting both new business and expansion opportunities.

The Foundation For Outcome-Based Customer Relationships

This IDC Spotlight shares why customer value
management (CVM) is the best way to measure the
lifetime value of a commercial relationship, how it
differs from conventional ROI and value-based selling, 
and the impact it has on businesses. 
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