The Value Realization Difference
The Value Realization Bundle is fully integrated with other ValueCloud products, including Value Hypothesis Builder and Business Case Builder to create an end-to-end ValueThread™ from initial pitch to ongoing renewals. With value integrated at every step of the customer journey, you have the power to create a virtuous circle of customer value to build customers for life.
- Track Value Proactively monitors the value delivered to customers post-sale so customer success and marketing teams can use this information on renewal and up-sell conversations.
- Quantify Value With meaningful value measurements right at your fingertips, you can provide customers clear insights into tangible value to establish a common understanding of impact.
- Leverage Value Focus renewal conversations on value delivered to lock competitors out of existing accounts and minimize the need for discounting. Clear ROI simplifies negotiations.
By making Customer Value Management an automated, easy-to-access tool, you can use post-sale interactions to reinforce value delivered and deepen relationships.
With the ability to prove your value at each interaction and have a way to gauge value achievement and course correct to ensure it is achieved, renewals and cross-sell / up-sell efforts will be successful. ValueCloud® customers who leverage the Value Realization Tracker are tracking NRR at between 120% - 130%.
- Company size: $500M per year in annual revenue, 30% Net Profit Margin, 195M Shares Outstanding
- 70% of topline comes from renewal business
- Average Sale Price (ASP) $250K
- Average Net Renewal Rates for ValueCloud users leveraging the Value Realization Tracker: 120%
This result represents an impact to one metric in the early funnel stages - conversion towards a win. ValueCloud affects other metrics in the sales cycle: discounting, deal acceleration, deal size, and conversion rate improvement. Combined these all create a top-line and bottom-line impact.
ValueCloud® is a Secure, Enterprise-Grade, Self-Service Customer Value Management Platform
It transforms customer value into an enterprise-wide strategic asset. Our groundbreaking platform empowers everyone on your team, including channel partners, to quickly and easily establish and communicate the economic impact of your solutions with your customers, at any stage of the customer journey, including renewal time.
Customer Success with Crowdstrike
Need: Value has played a key role for Crowdstrike in creating and sustaining happy customer relationships. CrowdStrike’s Business Value Realization program is an industry-leading initiative to drive higher renewal rates, expand cross-sell/upsell opportunities, and provide customers with an unmatched experience that increases trust and brand loyalty.
- Customers appreciate having the value of their investment in CrowdStrike quantified in hard numbers, which previously required great effort
- Sales and customer success managers can easily create polished presentations of value realized through an efficient, automated process
- Proactively block competitive efforts to steal the contract because actual value realized is clearly defined and easily communicated
- Helps frame a vision for additional value Crowdstrike can help customers capture through the adoption of new modules and capabilities that align with the customers’ business strategy
“Customer lifetime value is going to be how CROs are being measured in the very near future. It’s not just about the initial sale anymore. It’s the “stickiness,” measured by the retention rate.”
President of Global Sales and Field Operations, Crowdstrike