Everyone Gets A Value Proposition?

It’s no secret that great sales reps are always looking for more ways to make prospect engagement easier, stronger, and more personalized. From scouting the initial cold-call or introductory email through to the proposal, the hardest part is that a sales rep typically approaches each aspect of the buyer lifecycle with a different set of tools. Why?


No one has put together the perfect set of ingredients to support a single platform for high-performance sellers. As sales professionals ourselves, we know the pain. We understand the grind, spending hours of Googling background information on prospective companies in hopes of finding a conversation starter.

On the chance you do get past the first blockade, then what? You’ll likely schedule a time to meet, perhaps even several, to combe through the details further as to the offering. After you’ve met and given them a proposal, highlighting what you’re proposing to do, it’s time to leave the final decision up to them as to whether the investment makes sense.

Do you really want to leave your prospect on lone island to assess the value of your product or service offering? Probably not if you have sights on a high close rate. What if you could work backwards and communicate the actual value of your solutions to the prospect first?

Historically, that idea required a team of above expensive business analysts to accrue account insights and model a value proposition that projects the value impact.

Until now

We went against the grain and created a first-of-breed Value Selling Automation Platform, ValueCloud®, for B2B enterprises. The goal of ValueCloud® is to give marketing, sales, and customer care teams the ability to achieve the highest level of value selling to their prospects and customers across the entire customer lifecycle. From the initial cold-call down to the validated proof of value of your solutions, ValueCloud® supports the Value Driven Customer Relationship.

Don’t take our word for it. See why leading B2B companies are choosing DecisionLink to execute their value-based strategy.

Patrick McRae

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