Lessons learned on customer value and the evolving role of the CRO.
The CRO's role is evolving and growing in responsibility, with ownership of acquisition, retention and expansion. As we close out a challenging 2020 for many sales leaders and enter into 2021, the focus on the CRO within organizations has never been greater.
In this panel discussion, some of the world's leading CROs to discuss:
- Their predictions on what is changing for today’s CROs
- How to prepare for these changes and enable action within an organization
- Some lessons learned for the next generation of upcoming CROs