We surveyed 203 SaaS sales leaders to understand the role that value management plays in today's as-a-Service business models - both in new sales, as well as customer retention.

In this on-demand webinar, Peter O'Neill, a B2B industry analyst, shares his analysis of the research, including:

• The need for SaaS businesses to adopt value management to improve their Net Retention Rate - and what that means to your company's shareholders
• The implications of Covid-19 on the SaaS sales landscape - and recommendations on how to empower your team to overcome these challenges
• A self-assessment of where your organization falls across the spectrum of value management adoption