Today’s buyers are more educated than ever. In fact, most product research happens long before talking to a salesperson. That puts pressure on sales professionals to have the tools and skills that allow you to be concise, direct, and sell in a compelling way.
First, Dr. Stephen G. Timme, Founder & President of FinListics Solutions and co-author of Insight-Led Selling shares his framework for selling to the C-Suite. Next, Karen Heatwole, VP, Value Advisor at iCIMS and Donna McCurley, Global Sales Enablement expert, discuss tips and observations for empowering and building a successful sales team.
Whether you’re a seasoned seller or just getting started, insight-led selling is a practical approach that impacts not only your customers’ growth potential but also your selling potential.