Join DecisionLink, along with our panelists, Stephan Liozu, Ph.D., Founder, Value Innoruption Advisors & Former Chief Value Officer, Thales Group; and Matt Denton, Senior Director of Business Value Consulting, Confluent, as they share strategic and behavioral activities that surround a B2B enterprise's pricing function, and provide a roadmap to implement, maintain and optimize the methodology across functions and processes.
Learn how successful companies have achieved profit growth and improved customer value by embedding methodologies and behaviors based on value into pricing processes and company culture. Hear how change management from competitive and cost-plus approaches to value-based pricing can be rewarding at enterprises establishing clear guidelines and expectations.
Attendees will learn:
- How to establish trust with customers so pricing changes are not seen negatively
- How to begin the value-based pricing transformation
- The need to consider all three foundational elements of pricing: transactional, value, and strategic pricing