CROs are the new breed of market leaders in the SaaS world. Sales and marketing leaders must redesign their go-to-market strategies to adapt to the new normal and continue to grow.
Digital transformation has been a key focus in recent years, with organizations across every industry adopting new technologies aimed at improving business processes and increasing value.
When organizations use value to strengthen relationships and boost team confidence, the result is powerful: loyalty. By showing value at every step of the customer journey, teams have the power to build on success and create a virtuous circle of customer value.
Understanding the value that you deliver and communicating it in a compelling way to prospects and to existing customers is the most important tool for driving marketing success in today’s economy.
It's a new world out there for marketers. Everything about it looks different; how we attract prospects; how we engage them, all the way through to how we retain and grow them as customers.
With COVID-19 and the growth of the SaaS economy, where contracts are up for renewal every year, maximizing Customer Lifetime Value is a critical component for growth and success.
While much has been written on the importance of value selling, little has been done to institutionalize best practices—until now.
Market Analyst, Peter O'Neill, shares how in today's SaaS economy, and with the establishment of ARR models, value management is critical to ensuring customer renewals.
Quantifying value is a critical component of a B2B sales cycle. The issue? Value consultants and sales teams don't have the time or resources to do the required analysis for all of their accounts.
As buyers undergo major cost-cutting evaluations, businesses need to demonstrate the economic impact of their solutions for every rep and every deal.
JOIN THE CONVERSATION
3423 Piedmont Rd NE • Atlanta, GA 30305
Phone: 800-670-8301 • E-mail: info@decisionlink.com • Contact Support