Don’t Get Lost In The Wild World Of Sales Enablement

Search “Sales Enablement” on Google. What do you find? A million different “Tools” claiming to be the greatest invention for sales teams since the telephone. Some of them are glorified CRM systems, while others are merely data scrapers and consultants. Sorting through each of them could take a lifetime or three. So how do you find the right solution for your sales team?

Let’s start with understanding exactly what Sales Enablement is.

By Hubspot’s definition, Sales Enablement is the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity. In a nutshell, the foundation of sales enablement is to give salespeople what they need to engage buyers throughout the entire buying process successfully.

Just those three words alone: technology, processes, and content pull on the resources of three different departments in any enterprise, hence why things get so complicated so quickly.

The Sales Enablement “Gap”

Nearly every “Sales Enablement Tool or Service” on the market offers a solution to one, or perhaps even two, of the puzzle pieces. Albeit a great process in place to engage prospective buyers in creative ways or perhaps a tool that scrapes enough data and content to drive general value selling.

Either of those is great for an enterprise which has immense resources to spend on connecting one of the dots between their buyer’s journey and the sales, marketing, and customer care team, but what if there was a platform that connected all the dots seamlessly?

There is. It’s called ValueCloud℠. DecisionLink ValueCloud℠ is the first enterprise-class value application for sales, marketing, and customer care.

What does it deliver?

Turn your organization into an agile, high-velocity value selling machine with ValueCloud℠, contact one of our team members today.

Patrick McRae

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