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Value Hero: Paula Lina - Value Engineering Rockstar

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Paula Lina, Director of Value Engineering at Planview, took over this role in 2021 and on day one, she brought with her her previous knowledge, along with the willingness to learn. Paula has been a Rockstar at continuing to bring the value engineering program to a new level. She has done this through educational videos,  and her willingness to meet with others to help them grow. Not only is Paula an undisputed Value Champion, she is also a thoughtful teammate and is always thinking about how to make Planview's value selling platform better. Currently, she is working to build out the platform to bring the value conversation to the forefront of every conversation.

Paula speaks very highly of the Value conversation and how important it is to her sales team members and business. Wins continue to come across their table due to her help and dedication. Her tenacity of value and its impact, coupled with her teamwork skills and general good-person nature will all her to continue to thrive with value and her team.  

Watch out for this team as they are continuing to grow each rep and internal team members to be value selling experts!

Submitted By: Storry Seifert and Jackie Liney


Throughout the summer, DecisionLink is honoring the Value Heroes of organizations as a part of “Value Heroes: A Summer of Recognition.” We are sharing these stories on our blog, submitted by value heroes themselves or by the sales professionals that they have supported.

Our celebration of Value Heroes concludes after Labor Day with our “Value Heroes Summit,” a town hall, virtual forum where value and sales professionals can connect, share stories and best practices and engage with like-minded professionals.

So, share your value selling stories and join the conversation!