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Value Selling:

The Evolution of Solution-Based Selling Methodology

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workplace meeting around table

As a sales professional, your primary responsibility is to generate sales. Throughout history, numerous sales methodologies have been developed for selling products and services. Traditionally, product selling—directly persuading customers to purchase a product—has been the standard approach. However, when this method became insufficient, sales shifted focus from the product itself to the solutions provided by the product.

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The Future of B2B Sales: From a Buyer’s Perspective Part II

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neon digital

Buyers are savvier than ever, and their expectations are higher than ever. When they shop for B2B products and services, they expect an intuitive, friction-free customer experience that they trust out of hand. Sales are constructed from the foundation upwards. Companies must develop a trustworthy and dependable relationship with their customers to ensure the partnership endures over the years.

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10 Value Selling Examples from Top Brands

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In today's business world, competition is fierce and new players are constantly emerging. It can be a significant challenge to differentiate your product or service based solely on its merits. Your target audience can easily find similar offerings to yours on the internet in a matter of seconds. Relying solely on your product's uniqueness to make sales is no longer effective.

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