As a sales professional, your primary responsibility is to generate sales. Throughout history, numerous sales methodologies have been developed for selling products and services. Traditionally, product selling—directly persuading customers to purchase a product—has been the standard approach. However, when this method became insufficient, sales shifted focus from the product itself to the solutions provided by the product.
Stay ahead with customer value thinking.
How to Build a Strong Value Selling Framework for Your Sales Organization
The days of generic sales pitches are gone for good. Modern buyers now demand customized proposals from sales representatives who prioritize the specific needs of each prospect.
The Future of B2B Sales: From a Buyer’s Perspective Part II
Buyers are savvier than ever, and their expectations are higher than ever. When they shop for B2B products and services, they expect an intuitive, friction-free customer experience that they trust out of hand. Sales are constructed from the foundation upwards. Companies must develop a trustworthy and dependable relationship with their customers to ensure the partnership endures over the years.
10 Value Selling Examples from Top Brands
In today's business world, competition is fierce and new players are constantly emerging. It can be a significant challenge to differentiate your product or service based solely on its merits. Your target audience can easily find similar offerings to yours on the internet in a matter of seconds. Relying solely on your product's uniqueness to make sales is no longer effective.
Deep Dive into the Customer Value Proposition Canvas and Understanding the Value Map
Having a clear, well-defined and unique value proposition is essential for standing out in a competitive market. However, simply understanding the concept is not enough to create one for your business.
Dear CFOs, Your Time to Deliver Value is Now
Cheers to 2023!