Stay ahead with customer value thinking.

Part of your overall business success is getting your products or services in the hands of the right target market. To achieve this task, you need to effectively communicate the value that awaits potential prospects if they choose to do business with you. Your value speaks to prospects’ pain points and sheds insight into what differentiates your company from your competitors. 

Generation Y is different from generations past.  They remember growing up in the analog days, and then suddenly switching to everything-Internet in the late ‘90’s/early ‘00’s.  They’re generally adaptable & tech-savvy.  Selling to Millennials can be a challenge if you are unsure on how to connect with them. Companies need to be able to connect and understand the mindset of Millennials before selling to them. Other generations are still trying to figure out the thought process of how and why Millennials think and process when they’re buying. Millennials want companies to have everything they...

SOC and Customer Value Data – Why it’s ImportantWhen considering a Customer Value Management application or platform, service offering (including consulting services) or other forms of business case development tools or value realization tools, it’s important that any approach you choose has SOC 2 compliance. This detailed third-party evaluation will ensure that the data you maintain about certain key financial metrics, formulas and raw data about how your customer evaluates your product or service is handled and kept secure. Likewise, a Type II certification is essential.  More than just a...

Adapting to ever-changing trends and habits is something that companies should be used to by now to successfully flourish in business. In the world of selling, things are constantly changing. Generation Z (loosely, born between 1996-2010, depending on the source) is the current “young adult” generation, and they are a key factor in encouraging companies to increase their marketing awareness, particularly with the use of social selling.  They appreciate the use of social communication and selling through the use of social media. The main focus of Generation Z is getting feedback from their...

At DecisionLink, we want to empower women to achieve more than what’s expected of us based on outdated stereotypes. In the second of our three-part webinar series about women in cybersecurity and technology, we talked to a new panel of female leaders. They shared what they’ve learned across decades in the industry, offering advice for both organizations and individuals at all levels and of all genders. We touched on personal responsibility for privacy and security, the development of a more inclusive workforce, and strategies for succeeding in an ever-changing world.

Businesses are constantly changing and thinking of ways to stay ahead of customers. Understanding customer needs is the number one thing businesses have to grasp and make sure they execute. Disruptors understand the insights of the industry enabling them to be a step ahead of the competition. Being a disruptor is not just limited to actual people in a company. Most disruptors have technology involved. In today’s world, almost everything is technology-based. Being able to understand the role of technology with selling is one of the most important things to ensure enterprise-wide success and...