Transformations are hard. They take a while and have the potential to challenge the fabric of any organization. When you transform, you go deep into the culture, the organization's DNA, and the ways of working to achieve irreversible change. That is the ultimate goal.
Stay ahead with customer value thinking.
Many businesses focus on customer acquisition strategies to raise their profits. However, customer retention often leads to a higher return on investment (ROI). It costs businesses five times more to acquire a new customer than keep an existing one. When your organization develops methods to increase customer retention, you grow a loyal customer base that positively spreads the word about your company and yields a better bottom line.
As we all know, your customer is your top priority. It takes hard work to secure your customer before and after they purchase your product or service. If customers aren’t taken care of, they aren’t going to consider doing business with your competitors. Customer journey maps are a tool that helps people understand and buy into the benefit and solution of your product/service. The importance of having a strategic customer journey is to provide a superb experience for your customers to retain their business.
Customer service is the number one priority for most businesses. Maintaining a positive customer experience can be especially challenging in the world we live and operate within today. With the influential impact of The Great Resignation in the past 6+ months, companies losing employees has had an overall impact on improving and/or paying more attention to their customer service methods, which is a big part of operating a successful organization. Employees have realized the trend and new age of what it means to be more flexible and more fulfilled in all aspects in their lives, their work...
In 2020 and 2021, we gathered panels of top CROs and organizational leaders to discuss the current SaaS landscape and make industry-informed predictions about what is to come. One thing has been consistent—the sales landscape is always evolving and changing to optimize the customer and business experience. Our panel of influential leaders and visionaries are providing insights on value selling and customer lifetime value for the coming years. In comparing what we heard in 2020 and 2021, there are some strong consistencies, but an evolution is clearly in the works.
You know that defining and solidifying your unique value proposition gives you an essential foundation to stand out among your competitors. But simply knowing the overall concept of a unique value proposition doesn’t mean you’re ready to jump in and start creating one for your business. Working through various steps with a customer value proposition map will help you narrow your focus to identify the factors that make your business distinctive so you can effectively market to and connect with customers.