Having a clear, well-defined and unique value proposition is essential for standing out in a competitive market. However, simply understanding the concept is not enough to create one for your business.
Stay ahead with customer value thinking.
Customer Value Proposition:
Claude Sehnert knows the importance of injecting value early in conversations. As a leader at his organization, he incorporates value into his discovery with a prospect and leverages value as a way to qualify an opportunity.
Brad Cornett has driven value-based selling at Kibo. As a VP of Sales, he has taken ownership of the program, working to define business outcomes his company drives for customers. He has ensured reps are enabled with the proper training to drive success. Brad continues to be curious about value and other value practitioners, continuing his learning and sharing that knowledge with others.
Chad has long been vocal about the importance of value selling. As a top Value Principal for Verint, his focus on data allows him to drive results for the business, but also for Verint’s customers.
Kristina is a name known across many areas of the DecisionLink business. She started off as a customer, where she was able to successfully scale value selling. After returning from SKO, she heard over and over the challenges her team faced with standing out from the competition and bringing business outcomes to the forefront of their sales cycles.
As the program manager for Highspot's value selling program, Kiersten Walker has been a catalyst for adoption throughout the organization. She has been influential in bringing value selling into Highspot's enablement curriculum, including its mid-year kickoff, Camp Momentum.