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B2B sales:

Benefits of a Customer Value Proposition for B2B Sales

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sticky note mapping

Part of your overall business success is getting your products or services in the hands of the right target market. To achieve this task, you need to effectively communicate the value that awaits potential prospects if they choose to do business with you. Your value speaks to prospects’ pain points and sheds insight into what differentiates your company from your competitors. 

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Are B2B Buyers Becoming More Advanced?

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4.5 star rating tech

The Internet has made it easy for people to search for anything and find everything. The same concept applies to buyers when they start searching for companies who meet their criteria. Researching a company before buying from them is nothing new. What is new is the level of information being accessed by potential buyers. This is not beneficial for sellers because some buyers are influenced by what they research. If the buyer researches a company and finds something wrong then the buyer will move on to another company. Instead of having someone tell them about the company the buyer just takes...

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How have American-based SaaS companies responded in the “New Normal” Post-Pandemic? Lessons Learned to Prepare for the Future

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SaaS cloud next to computer

COVID-19 has taken away our “normal” life that once was. Now, the world is trying to transition into the “new normal”, where the rate of technological advances has sped up tremendously, and where we as people think twice about social interactions and personal space. Having to almost fully change how business is done in the SaaS world is something that many companies within that space had to do. Figuring out how to market, effectively communicate, create new marketing strategies and looking at other companies to see how they have adapted as well. The key element for companies to fully...

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