Cheers to 2023!
Stay ahead with customer value thinking.
Why customer value management is the most advanced go-to-market approach to enable value conversations across the customer lifecycle
Whether you are deploying a SaaS solution or a new and more advanced technology, you cannot do it without considerations for change management and change leadership. In order for a successful launch of any size, the users of the new solution must be at the heart of every deployment.
Change management does just that. It is the management of the people's side of change. Project management, conversely, serves the technical side of change.
I have been involved in value and pricing management activities for over 15 years. At the beginning of my work in the field, I quickly realized in order to succeed, we need to have strong change management and leadership programs. In 2012, I decided to become certified in change management and I joined a cohort of Prosci® certified experts.
Part of your overall business success is getting your products or services in the hands of the right target market. To achieve this task, you need to effectively communicate the value that awaits potential prospects if they choose to do business with you. Your value speaks to prospects’ pain points and sheds insight into what differentiates your company from your competitors.
Defining and creating a comprehensive customer value proposition strategy is a crucial step in creating an efficient and successful marketing and sales plan.