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Customer Value Management:

How Customer Value Management Boosts the Bottom Line - Step 4 Driving Adoption

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Centering Value at Each Touchpoint Creates Global Impact

Companies leveraging Customer Value Management across their organization see benefits in all aspects of their business. It drives adoption, operationalizes customer sentiment, and enables companies to leverage important metrics in their conversations.  These benefits are important because they ultimately add up to transformational change for businesses—change that is reflected in real bottom-line impact.

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Top Takeaways from Gainsight Pulse 2022

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san francisco golden gate bridge gainsight pulse

DecisionLink was thrilled to be Sponsors of Gainsight Pulse 2022. From incredible keynote speakers, to dynamic and thought-provoking breakout sessions and finally being reunited with the Puppies of Pulse in real-life, the conference proved to be two jam-packed days of inspiring and actionable content for customer success leaders and practitioners.

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Recession Buster #5: Refresh Your Pricing Approach

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By now, your sellers are running around trying to close. The reality is that customers have put a stop to deal-making until they understand how their companies are going to be positioned in this recession. This is to be expected when stock markets are crashing, and investments are drying up. However, it is essential to anticipate the pressure your customers and prospects might put on you when it comes to pricing. Procurement and finance teams might be unwilling to consider investing in your SaaS solution or at least might consider a downgraded version of your solution for now if they see the...

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Recession Buster #4: Invest in Customer Value Management

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There is no doubt that the time has come for companies to take a serious look at the customer value management (CVM) process, methodology, and tools. It has never been a better time to get started. And the reason is simple: do it or get churned out!

Your customers are doing the same analysis that you are doing. They want to improve net retention and avoid churn. As a result, any vendor who visits them or speaks to them about increased net retention rate or churn reduction will be placed on top of the list of SaaS solutions to keep investing in.

As you reinforce your customer value proposition...

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Customer Value Management: The Recipe for Retention

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Deepen and strengthen your relationship by focusing on customer value

For as-a-service businesses, retention is the lifeblood of your business. By focusing on value management as a continuous process, you help ensure customers understand the value of your services. As a result, they are more likely to renew and spend additional money through expansion and upsell. The end result: higher net retention rate and increased profitability. In his analysis of a survey performed by Dimensional Research, Peter O’Neill indicates that approaching customer value management as a continuous process is...

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