Stay ahead with customer value thinking.

Cheers to 2023!

Why customer value management is the most advanced go-to-market approach to enable value conversations across the customer lifecycle

Centering Value at Each Touchpoint Creates Global Impact

Companies leveraging Customer Value Management across their organization see benefits in all aspects of their business. It drives adoption, operationalizes customer sentiment, and enables companies to leverage important metrics in their conversations.  These benefits are important because they ultimately add up to transformational change for businesses—change that is reflected in real bottom-line impact.

DecisionLink was thrilled to be Sponsors of Gainsight Pulse 2022. From incredible keynote speakers, to dynamic and thought-provoking breakout sessions and finally being reunited with the Puppies of Pulse in real-life, the conference proved to be two jam-packed days of inspiring and actionable content for customer success leaders and practitioners.

When customers buy your product, they’re doing so because they believe it will add value to their business. How well that value is both communicated and delivered will determine how long your relationship continues—and this applies far beyond the initial prospecting stage and deal closure. 

By now, your sellers are running around trying to close. The reality is that customers have put a stop to deal-making until they understand how their companies are going to be positioned in this recession. This is to be expected when stock markets are crashing, and investments are drying up. However, it is essential to anticipate the pressure your customers and prospects might put on you when it comes to pricing. Procurement and finance teams might be unwilling to consider investing in your SaaS solution or at least might consider a downgraded version of your solution for now if they see the...