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CMO:

Customer Lifetime Value: The SaaS North Star

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CRO predictions

In the digital age, there are metrics and KPIs that are tremendously important to any business. I could provide a list of them, but they are readily available on the Internet. In the SaaS business in particular, customer lifetime value is by far the most critical one. And the term itself contains the words that are essential in making sure a business is profitable and sustainable over the long run.

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The Beneficial Relationship for Product Awareness: Influencer Marketing & Artificial Intelligence

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data from phones

Artificial intelligence (A.I.) has grown exponentially in the past several years and it has become essential for companies to put in place. A.I. allows companies to track a lot of data that can be used to improve elements of a company. A recent trend has been incorporating marketing influencers to gain better results from A.I. Influencer marketing has become an essential part of business as well. It attracts customers and uses A.I. to collect data from them. The data collected is beneficial to marketers who are pushing to get good data results with the use of artificial intelligence.  

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How Partnering with Nonprofits Will Better Your Company’s Marketing Plan

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heart in hand donating

In recent years, nonprofits have increasingly become important to customers and how companies can grow from working with nonprofits. There is a huge market for nonprofits and engaging nonprofits into a marketing plan can be successful for a company. Partnering with nonprofits can bring a lot of benefits to a company, from gaining customers to expanding the company’s horizon. There are endless opportunities for partnerships with nonprofits and how they will help increase customer engagement. 

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Take Advantage of Your Company’s Content Alignment

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community tablet

When being involved with a company, it requires a solid foundation. Having a solid foundation means having important elements like credibility, authority, and visibility that are all a part of industry ownership and creating a solid foundation for a company. Making sure all elements flow together is important to the company and the customer. The more structured the foundation is the more efficient it will be to better align the elements to stand out in your industry. 

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