It is one thing to sell to a prospective customer based on your company's value, but it’s a different challenge when you’re up against competition that is claiming to have the same benefits as you.
Value Hero: Josh Lankford - Championing Differentiated Value
![flying superhero](https://www.decisionlink.com/hs-fs/hubfs/DecisionLink%20value%20hero%202022_linkedin_Josh.png?width=596&name=DecisionLink%20value%20hero%202022_linkedin_Josh.png)